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Posts tagged with "ipad mini"

iPad mini as the Absorber→

I think it becomes apparent, then, why everyone assumes the iPad Air is the creator and the iPad Mini is the absorber. While both now have the same internals, the preconceived notion that the iPad Mini is not meant for creation has overruled analytical and advisory minds. It actually makes sense to associate “smaller” and more “portable” as an absorber.

Joshua Ginter makes some good points in his article on iPad Air vs. mini for content creation. My guess: many will reconsider the mini after they’ll try the Retina display in the smaller form factor.

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iPad mini For Content Creation

iPad mini

iPad mini

I’ve seen an argument being made in the past week: that the iPad mini is for “consumption”, whereas the iPad Air is for “creation”. This idea has been reinforced by Apple’s announcements: with both iPads now carrying the same hardware, the difference between the mini and the Air comes down to the fact that one is for consuming media and the other for creating content. I disagree. Read more

iPad mini and Logitech Tablet Keyboard→

iPad mini and Logitech Tablet Keyboard

David Chartier has been taking a look at various external keyboard solutions for his iPad mini in the past weeks. I have enjoyed the series and I was looking forward to reading his thoughts on the Logitech Ultrathin Keyboard mini, Logitech’s latest entry in the market of iPad keyboard/case accessories. As I feared, the Ultrathin Keyboard mini is just too cramped to be an acceptable trade-off:

The keys are cramped, even moreso than the 9.7 inch iPad’s on-screen keys in landscape, which I consider “Normal Netbook” and quite typeable if you give yourself time to warm up to them. Logitech made some questionable tradeoffs when combining and shrinking keys; take a close look at my gallery photo to see what I mean.

My theory is simple: if you want to use an external keyboard with the iPad, you’d better have a good reason to do so. And for me, the good reason is very simple: having a real, full-size keyboard – not one that’s “physical” but just as small as the software one. This is the reason why I wasn’t a fan of the Ultrathin Keyboard Cover for the bigger iPad either.

Like David, I have been getting better at touch-typing, but I still think the best solution for the iPad mini is the one I chose for the iPad last year: the Logitech Tablet Keyboard. It’s the same size of Apple’s Bluetooth keyboard, and it’s got iOS-specific keys such as a Home button and a Spotlight shortcut, which I use all the time. Here’s my review from last year, still 100% true for me.

If you use a Logitech keyboard, here’s a handy list of shortcuts (list may vary depending on the keyboard layout you have). Also, iOS supports more “advanced” keyboard shortcuts, but very few people know about them – because they require VoiceOver to be activated. Here’s how you can get more shortcuts to work; I don’t use this method, but I hope Apple will allow third-party developers to have configurable keyboard shortcuts in a future version of iOS.

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Measuring iPhone 5 vs. iPhone 4S availability→

Measuring iPhone 5 vs. iPhone 4S availability

Horace Dediu of Asymco today wrote and shared data on the availability of the iPhone 5 and iPhone 4S by potential buyers - measured by the subscriber counts of the carriers that sell the iPhone. It’s an important and valuable extension of an article I wrote last week, discussing the international rollout of each generation of iPhone and iPad. That analysis had a weakness in that I treated all countries as equal which isn’t necessarily true (depending on why you’re looking at the data).

Announcing availability in Mauritius is not nearly as important as announcing Madagascar. A better measure would be to track the countries’ populations being added, or, better still, the populations which subscribe to operators who have a distribution contract with Apple.

So instead, Dediu looked at which carriers held the iPhone in each country and what their approximate subscriber count was. By calculating the availability this way, you can now see the potential number of iPhone buyers, as seen in Horace’s graph here.

That’s a handy measure: the iPhone 5 was 30% more available than the iPhone 4S. The big contribution was having China and Indonesia available during the fourth quarter rather than in January 2011.

Make sure to head over to Asymco to read the full article and all of Horace’s observations, it’s an interesting read. If you didn’t catch my article last week, it’s also available to read here. Just note that if you are trying to compare Dediu’s graph with the one in my article (shown here), Dediu went with actual dates whereas I went with relative time. This is because I wanted to look at the first 110 days of every iPhone, Dediu was specifically looking at the fourth quarter availability.

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Could Apple Be Moving To Twice-Yearly iPhone & iPad Releases?

Just over a month ago, Horace Dediu of Asymco penned an article entitled ‘Does S stand for Spring’ in which he hypothesised that perhaps Apple might be moving to a biannual (twice-yearly) release cycle for the iPhone and iPad. Over the past month I’ve gone back to read Dediu’s hypothesis as news articles and analyst opinions surfaced and I did some analysis of Apple myself. It’s got to the point that I really think Dediu’s hypothesis has got real potential to become reality. So I decided to take some time to present Dediu’s evidence in a slightly different way, elaborating on some of his evidence and hopefully add to the discussion. But if you haven’t read the Asymco article yet, I’d highly recommend you do so before proceeding:

‘Does S stand for Spring?’ - Asymco

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Apple Airs New iPad mini Commercial: I’ll Be Home

Just in time for Christmas, Apple has aired a new TV commercial for the iPad mini. Focused on FaceTime, the commercial shows a girl and her grandfather sharing a moment of holiday cheer with the girl playing and singing the classic hit “I’ll Be Home for Christmas”. As with the first iPad mini commercials, the device plays side-by-side with a bigger iPad, suggesting that, in spite of the smaller size, it’s just an iPad.

This isn’t the first holiday-themed commercial Apple aired this year, as just a month ago they launched “Turkey” to showcase the iPhone 5 and iOS’ Shared Photo Stream feature. A nice touch: there’s snow falling over the Apple logo at the end of the video.

You can watch the commercial below. Read more

Apple Airs New iPad mini Commercials→

Apple Airs New iPad mini Commercials

Following the “Piano” ad launched after the announcement of the iPad mini, today Apple aired two new commercials for the device. Named “Books” and “Photos”, both commercials focus on showing the size difference between the regular iPad and the iPad mini. More importantly, both ads want to communicate the simple message that the iPad mini is smaller in size, but also just as capable in terms of functionality: the iPad mini runs the same apps of the bigger iPad, therefore making it a “real” iPad, only smaller (and thus more portable). This follows the tagline on the product page: There’s less of it, but no less to it.

As noted by Jordan Golson at MacRumors, the commercials rely on clever pairings of books and photos to compare the two iPad models. For books, Apple uses The Sun Also Rises and The Valley of the Moon; East of Eden and How the West Was Won; Moby Dick and Gone Fishing.

The new commercials aren’t available on Apple’s YouTube channel yet, but they have been uploaded to Apple’s website. You can watch them here.

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Apple: 3 Million iPads Sold In 3 Days

With a press release, Apple just confirmed it has sold over 3 million iPads (iPad mini + iPad 4th gen) in three days. Interestingly, Apple is not separating sales figures of the iPad mini from the regular iPad; in the press release, Apple simply says it is a new record doubling the previous milestone of 1.5 million weekend sales of the iPad 3 in March.

Apple today announced it has sold three million iPads in just three days since the launch of its new iPad mini and fourth generation iPad—double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. The Wi-Fi + Cellular versions of both iPad mini and fourth generation iPad will ship in a few weeks in the US and in many more countries later this year.

Apple notes how “demand for iPad mini exceeded the initial supply”, confirming that some pre-orders (which began on October 26) will be shipped “later this month”. Tim Cook was quoted in the press release:

Customers around the world love the new iPad mini and fourth generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.

To put these numbers in a better context, here’s how iPad sales evolved over time since the release of the original model in 2010:

And here’s a visualization of the iPad’s growth every quarter since launch, based on Apple’s Q4 numbers (which don’t include sales for the new models).

In today’s case, however, the comparison is different as Apple is accounting for two models (iPad mini and iPad 4th gen) in a somewhat clear intention to report iPad sales as a single category without specifying models – similarly to how they do for iPod sales or iPhone sales without differentiating between device models. It’s also worth remembering how the new iPads’ rollout has been one of the largest ones for Apple to date: the iPad mini went on sale on November 2 in 34 countries, whereas the 3rd generation iPad launched in 10 initial countries, and then rolled out to 25 more a week later; both WiFi and WiFi + Cellular versions of the 3rd generation iPad were available at launch.

The iPad mini launched to positive reviews, but saw fewer and shorter lines around the world with online pre-orders quickly sold out for every model.