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Almost two months after the last iPad ad, here comes a new one to showcase apps available for the iPad – and the 60,000 apps milestone we previously mentioned here. The new ad features apps like Djay, The Wall Street Journal, iBooks and Vanity Fair with Marylyn Monroe on the cover.
Video available on Apple’s Youtube channel, and embedded below. Read more
More and more time is seemingly spent on the iPad than the Mac as of late, and it’s funny that I’d forgo the comfort and speed of a laptop for the wrist-destroying aluminum slate. Maybe it’s because of all the great apps developers keep sending us! Casually my iPad resides in a proper case (the Macally Bookstand) that allows me to prop the iPad at a slight typing angle, complete with the “kitchen lean” where I ruin the back legs of my favorite wooden chair. I’ll swipe through Flipboard, pinch into Reeder, and browse Safari before starting my work & school day over a couple hot cups of coffee. Those moments in the morning are often spent finishing the previous evening’s Instapaper & Read It Later queues, then spending the remaining free time looking for new content. On the Mac I’m accustomed to saving bits and pieces of pictures and web pages I find to LittleSnapper, and I haven’t had that luxury on the iPad without some manual work dragging content out of iPhoto.
Superstash for the iPad solves this dilemma: it is the web browser for web hoarders, creative thinkers, and anyone looking to collect, annotate, file, and share good ideas. You’d never think about collecting pictures and web clippings in a browser, but Superstash arrives on the iPad with every intention to reshape those ideas, and to get us thinking about using our iPads as a proper discovery and collection bin.
Macworld, the decade-long printed and digital publication on all things Apple, has released a free app for the iPad today that takes full advantage of the tablet’s unique form factor and brings the best of Macworld.com to the device. The Daily Reader app, in fact, is a selection of the best content from the website, and not a replica of the printed magazine available to subscribers every month. In Daily Reader, you’ll find popular content from Macworld organized in sections you can also access from a navigation bar at the top.
I’ve just tried the app for a few minutes and it’s quite nice. You can increase / decrease font size, flick through sections with a swipe. I did not like the poor layout of some article clearly taken out of Macworld’s RSS feed without formatting for the iPad; this was an isolated issue though. Most of the articles have been updated with graphics and banners that look really great on the iPad. The app takes a few seconds to load contents and images, there is advertising between articles and sections but, again, it feels good. I also like the fact that there is a box on the right side to access a live feed of authors from Macworld. You can share articles on Twitter / Facebook / Email and bookmark them for later reading into a specific page inside the app.
Unlike many blogs’ apps for the iPad and iPhone, Macworld Daily Reader is really, really nice in my opinion. The layout is clean and there’s lots of information to look at. Here’s to hoping the app will be regularly updated with new content. In the meantime, go download the app here and take a look at more screenshots and promo video below. Read more
Here’s today’s deals on iOS, Mac, and Mac App Store apps that are on sale for a limited time, so get ‘em while they’re hot! Read more
Rumors about News Corp.’s The Daily, an upcoming digital newspaper for the iPad, have been floating around for months now. The publication, result of months of hard work from a team of 100+ journalists in New York, is expected to introduce a new automatic subscription system through iTunes and to be heavily based on images and videos. Until now, though, these have been more or less rumors.
At the DLD Conference in Munich, Germany, James Murdoch, son of Ruper Murdoch and Chairman & CEO of News Corp, gave some additional details about The Daily. Weekly subscriptions at $0.99 have been confirmed by Murdoch himself, and the app should finally launch in the “next few weeks”. Read more
A report by Bloomberg today suggests that Apple’s next iPhone and iPad are likely to feature NFC (Near-Field Communication) technology that would allow various forms of data transfer between the iPhone and another NFC capable device. Richard Doherty of consulting firm Envisioneering Group explains that the technology would be primarily used for making purchases at physical stores, expanding Apple’s reach in commerce beyond just iTunes.
Near-Field Communication is a technology that can send and receive data between two such devices with NFC that are up to 4 inches apart. The technology has gained popularity in recent times, most notably being included in Google’s Nexus S.
By including NFC into the iPhone and iPad, Apple could use it’s existing iTunes accounts and give consumers an alternative to more traditional financial services by Visa, MasterCard and PayPal. Richard Crone, an industry advisor suggests that “It would make a lot of sense for Apple to include NFC functionality in its products.”
So with Microsoft previous attempts at a tablet/slate/UMPC/pad not going so well and with Ballmer unhappy about how successful the iPad has been, Microsoft has started a new strategy. This strategy involves putting together a marketing campaign targeting the enterprise market and claiming the iPad is not secure or flexible enough to be deployed in the enterprise.
Undoubtedly this is an attempt to try and stop or slow the iPad penetration into the enterprise after it was revealed 80% of the Fortune 500 companies were deploying iPads. The 10 page PowerPoint presentation also encourages Microsoft’s partners to position Windows 7 tablets against the iPad.
Ben Brooks is right about the iPad as a device for meetings:
The real difference, though, is once again made by apps: easy-to-use yet powerful software like Screens, iFiles, Omnifocus, Dropbox and FileBrowser can turn the tablet into a killer machine for business purposes. “Apps” is where the competitors will need to catch up with.
