So with Microsoft previous attempts at a tablet/slate/UMPC/pad not going so well and with Ballmer unhappy about how successful the iPad has been, Microsoft has started a new strategy. This strategy involves putting together a marketing campaign targeting the enterprise market and claiming the iPad is not secure or flexible enough to be deployed in the enterprise.
Undoubtedly this is an attempt to try and stop or slow the iPad penetration into the enterprise after it was revealed 80% of the Fortune 500 companies were deploying iPads. The 10 page PowerPoint presentation also encourages Microsoft’s partners to position Windows 7 tablets against the iPad.
All in all this seems like a really petty attempt by Microsoft to just do something to try and combat the iPad’s strong sales and unexpectedly high enterprise deployment after they have failed to deliver any standout tablets. To me at least the positioning of tablets or slates running Windows 7 seems downright bizarre for consumers and only slightly less so for business. At this point those tablets are not at all optimized for users, let alone the questions of power and battery life for those tablets running a full blown operating system.