So with Microsoft previous attempts at a tablet/slate/UMPC/pad not going so well and with Ballmer unhappy about how successful the iPad has been, Microsoft has started a new strategy. This strategy involves putting together a marketing campaign targeting the enterprise market and claiming the iPad is not secure or flexible enough to be deployed in the enterprise.
Undoubtedly this is an attempt to try and stop or slow the iPad penetration into the enterprise after it was revealed 80% of the Fortune 500 companies were deploying iPads. The 10 page PowerPoint presentation also encourages Microsoft’s partners to position Windows 7 tablets against the iPad.
All in all this seems like a really petty attempt by Microsoft to just do something to try and combat the iPad’s strong sales and unexpectedly high enterprise deployment after they have failed to deliver any standout tablets. To me at least the positioning of tablets or slates running Windows 7 seems downright bizarre for consumers and only slightly less so for business. At this point those tablets are not at all optimized for users, let alone the questions of power and battery life for those tablets running a full blown operating system.
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.