Perhaps the most common complaint hurled against the iPad over its first decade of life is that it‘s little more than a bigger iPhone. At a fundamental level, the criticism is certainly valid: by and large, the iPad runs the same software as the iPhone. The penchant for bemoaning this bigness emanates from discontentment over the fact that substantial improvements to the iPad’s software have come at a glacially slow pace. Until last year, meaningful upgrades tailored to the tablet were few and far between.1 As much as Apple has extolled the iPad for being “unlike any computer,” the truth is the product stagnated for quite a while in terms of software.2 For better or worse, the company has been preoccupied with savoring every last drop of mother’s milk from the cash cow that is the iPhone. The iPad was left to wither thirstily when it came to its own growth, and it suffered for some time as a result.
In actuality, the iPad being more or less a scaled-up iPhone isn’t necessarily an entirely bad thing. The reason is iOS; familiarity breeds comfort – Apple shrewdly created the iPad’s user interface (and to lesser extents, Apple Watch and Apple TV) to largely resemble the iPhone. Especially for less nerdy users, the consistency across devices makes for a seamless, less intimidating experience. From icons to text to features to the touchscreen, the iPad being so similar to the iPhone means acclimating to the device takes minimal time and effort. From an accessibility standpoint, easy acclimation sets the tone for an enjoyable user experience. The foremost reason this is important is that the easier it is to acclimate to a device, the easier it is to find and configure mission-critical accessibility features.
Thus, it’s not at all unreasonable to look at what was heretofore a pejorative assessment – the iPad is nothing but a big iPhone – and turn it into a positive. One of the unheralded aspects of the device’s success is how its approachable, intuitive nature has made it a hit in accessibility-centric contexts such as special education classrooms and as a communicative aid. Such advances get right at the heart of the oft-cited Steve Jobs quote on the so-called intersection of technology and the liberal arts, when he said, “It’s in Apple’s DNA that technology alone is not enough.” Assistive technology obviously caters to the humanities part of the liberal arts, and it’s not hard to see how the iPad’s roots as ostensibly a bigger iPhone can be an asset rather than a liability. You just have to be willing to keep an open mind.
