Special guest Lisa Jackson — Apple’s vice president of Environment, Policy, and Social Initiatives — joins the show for an Earth Day discussion of the state of Apple’s environmental efforts: climate change, renewable energy, responsible packaging, and Apple’s new goal to create a “closed-loop supply chain”, wherein the company’s products would be manufactured entirely from recycled materials.
I enjoyed John Gruber’s interview with Apple’s Lisa Jackson on the company’s approach to various environmental initiatives. It’s a fascinating, eye-opening discussion. Take an hour of your time to listen to it. It’s obvious that some incredibly smart and talented people are working on these issues at Apple.
Arielle Duhaime-Ross writes for VICE News about an ambitious new goal for Apple:
Apple has one of the most aggressive sustainability and recycling programs in tech, but it still pulls plenty of metals and toxic rare-earth materials out of the ground to make iPhones, iPads, Macbooks and other products.
That’s about to change. The company is set to announce a new, unprecedented goal for the tech industry, “to stop mining the earth altogether.”
The announcement, part of Apple’s 2017 Environment Responsibility Report released Wednesday, will commit the company to making devices entirely from recycled materials such as aluminum, copper, tin, and tungsten. But there’s one hiccup: Apple doesn’t know exactly how it’s going to make that happen.
Setting ambitious goals seems to be part of Apple’s culture, but speaking about such goals publicly before the team has reached them – or before they even know how to reach them – is very different from the company’s norm.
Aside from this announcement, the piece also features interesting details about some of Apple’s other environmental efforts. One of the stranger tidbits is that Apple soaks certain products in synthetic human sweat to test their durability over time – a fact also highlighted in the company’s new environmental videos.
Four new videos were released by Apple this morning, each focusing on a different aspect of the company’s environmental efforts. The videos feature different Apple employees who have roles focused on the environment, and they all share a similar artistic style and comedic tone.
One video shares how Apple creates artificial sweat to test the durability of its Apple Watch bands, another discusses how Apple Park was designed with a high level of “breathability,” a third covers Apple’s ambitions to produce zero waste company-wide, and the final video is about how solar farms can co-exist with traditional farming.
Video embeds after the break.