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Posts tagged with "apple"

Apple Help Wanted: HTML5 Job

Apple is looking for a Creative Technology Manager to help out in their “creative technology team” on the Apple.com website. The focus will be HTML-5 based content ready for iOS devices like iPads, iPhones and iPod Touches.

This individual will be responsible for driving web-standard (HTML5) innovation that enhances and redefines the marketing of Apple’s products and services to millions of consumers. Work will also include exploring opportunities with apple.com, email and mobile/multi-touch experiences on the iPhone and iPad.

Apple already has some HTML5 features to its website. There’s the new movie showtimes section, part of the Movie Trailers page that works on a desktop or iOS device. In August, “Compare Macs” was added to the Apple.com store. Read more


Eric Schmidt Weighs In On Apple’s “Closed System”

Google’s CEO Eric Schmidt was invited on stage to TechCrunch Disrupt, where he gave a quite interesting 39-minutes speech about what Google is really all about, openness, user happiness and yes, Apple.

When asked about “openness” (around the 31:00 minute mark), Schmidt simply said that in order to define something that’s open, you have to take the opposite in consideration. The opposite is Apple, which relies on a closed system based on its own development tools, hardware, marketplace. Google’s Android is about “adding choices”, giving users the possibility to choose what to use on their devices and what not. Interesting enough, apps that come pre-installed by carriers are mentioned as “more choices”, too.

Check out the full video below.
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Wired’s 5 Reasons the Media Covers Apple So Much

Wired’s 5 Reasons the Media Covers Apple So Much

In the past year, headlines about Apple took up 15.1 percent of tech news coverage, while articles about Google constituted about 11.4 percent, and a meager 3 percent were about software giant Microsoft, according to the Pew Research Center study.

Guilty as charged.

Here at Wired.com we confess that we write about Apple more than any other company. Cuff us. But first, hear our reasons why we opt to cover the big A more than its rivals.

“Apple delivers” is enough.

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iAds - 21% of Mobile Market by Year’s End?

First let me take a minute to point something out. A few weeks ago Carol Bartz, Yahoo! CEO, told Reuters the iAd system will “fall apart for them.” Boo hoo Yahoo. Okay, let’s move on, but nice try Carol!

By the end of 2010, Apple is predicted to have matched Google in the percent of ads in the mobile market at 21%. According to Bloomberg Businessweek, “Google, Microsoft, and Yahoo! have swiftly lost share in the U.S. mobile advertising market to Apple’s new iAd(s).” Google’s share will drop to 21 percent, from 27 percent last year. Yahoo will drop to 9 percent, from 12 percent last year. Microsoft will drop to 7 percent, from 10 percent. (numbers by researcher IDC) Read more


Apple Dominates Tech News

Apple Dominates Tech News

A yearlong look at technology news coverage by the Pew Research Center’s Project for Excellence in Journalism found that 15.1 percent of tech articles were primarily about Apple; 11.4 percent were about Google; and a meager 3 percent were about Microsoft.

It’s not as if Microsoft lacks for public relations people. But Apple is especially effective at seizing journalists’ attention, said Amy S. Mitchell, the deputy director of the Project for Excellence in Journalism, citing the anticipation for new devices and Apple’s very public way of releasing products.

It seems like Apple sells more newspapers.

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iPhone 4 Sold Out In China

This is surprising: the iPhone 4 went on sale in China last weekend, and chinese carrier Unicom can’t keep up with the demand which has already exceeded the initial supply. Unicom received 200,000 preorders since September 17th and sold more than 60,000 units last Saturday. More than 1,000 people waited in line at Apple’s Beijing store to get their hands on an iPhone 4. Read more