This Week's Sponsor:

Textastic

The Powerful Code Editor for iPad and iPhone — Now Free to Try

Posts tagged with "Apple Music"

Apple Music Buys ‘Carpool Karaoke’ TV Series→

Cynthia Littleton writing for Variety:

Apple has emerged as the surprise buyer of the unscripted TV series based on the “Carpool Karaoke” segment of CBS’ “The Late Late Show with James Corden.”

The tech giant’s Apple Music service will distribute the series to its members in 100 countries worldwide. Apple sees the show as a natural vehicle to drive online activity for its streaming-music venture.

This is not Apple’s first foray into original video content, and at this point it is quite clear that Apple is actively exploring the idea. For now at least, most of the focus (including today’s announcement of Carpool Karaoke) has been on video content that can be part of Apple Music, but if these early projects go well it’s likely that we’ll see Apple’s video ambitions expand in scope and scale. In the last year Apple has reportedly approved a scripted series from Dr. Dre, launched a music docu-series from Vice, partnered to produce the ‘Planet of the Apps’ reality competition series, and exclusively streamed a Taylor Swift concert from her 1989 world tour.

“We love music, and ‘Carpool Karaoke’ celebrates it in a fun and unique way that is a hit with audiences of all ages,” said Eddy Cue, Apple’s senior vice president of Internet software and services. “It’s a perfect fit for Apple Music — bringing subscribers exclusive access to their favorite artists and celebrities who come along for the ride.”

It should be noted that James Corden, who has hosted the Carpool Karaoke segments as part of ‘The Late Late Show’ will not be hosting these standalone episodes of Carpool Karaoke for Apple - though he will be an executive producer. The new host and premiere date has not yet been announced, but Variety reports that production is expected to begin soon. Apple has licensed 16 episodes of Carpool Karaoke and they will air the episodes weekly to members of Apple Music in over 100 countries.

Permalink

Apple Begins Switching Apple Music Subscribers to Audio Fingerprint-Based Song Matching→

A major complaint about Apple Music when it rolled out was that it used a metadata-based matching system, which sometimes caused it to incorrectly match songs in users’ music libraries with Apple’s database. Jim Dalrymple reports for The Loop, that:

Apple has been quietly rolling out iTunes Match audio fingerprint to all Apple Music subscribers. Previously Apple was using a less accurate metadata version of iTunes Match on Apple Music, which wouldn’t always match the correct version of a particular song. We’ve all seen the stories of a live version of a song being replaced by a studio version, etc.

According to Dalrymple, the audio fingerprint matching system that Apple is slowly rolling out to Apple Music is the same system that has been available to customers who subscribe separately to iTunes Match. The new matching functionality is being added by Apple at no additional cost to Apple Music subscribers, which means that if you previously subscribed to Apple Music and iTunes Match, there should be no reason to renew your iTunes Match subscription when it expires. As Jim Dalrymple points out, however, you may want to be sure that the new system is working properly before letting Match expire.

Permalink

Eddy Cue on Apple TV and Apple Music→

Eddy Cue, Apple’s senior vice president of Internet Software and Services sat down with The Hollywood Reporter to talk about Apple TV and Apple Music. In response to questions aimed at understanding Apple’s place in Hollywood and its media ambitions, Cue focused primarily on media distribution and the role Apple can play to improve it for consumers:

The problem with it is the way that we end up consuming it — generally a cable box. A satellite receiver is, to me, nothing more than a glorified VCR. And so I think there’s huge opportunities in that space because people now want to watch on their phones, they want to watch on their iPads, and they want to watch on their TVs.

Cue also threw cold water on the notion that Apple is getting into the business of creating TV shows like Netflix, Amazon, and HBO do:

We’re not in the business of trying to create TV shows. If we see it being complementary to the things we’re doing at Apple Music or if we see it being something that’s innovative on our platform, we may help them and guide them and make suggestions. But we’re not trying to compete with Netflix or compete with Comcast.

Finally, in comments reminiscent of the interviews with playlist curators at Apple Music published by BuzzFeed yesterday, Cue explained that Apple Music:

… can’t be about a service that’s just providing the songs, because anybody can do that. It starts by the level of integration that we have within our product. Second of all, we do a lot of curation. Third is radio.

As a hardware manufacturer first and foremost, Apple’s approach to Hollywood content makes sense and reminds me in many ways of its approach to third-party app developers.

Permalink

Profiles of Playlist Curators at Apple Music, Spotify, and Google Play→

BuzzFeed has a fantastic feature post by Reggie Ugwu that goes inside the teams that create playlists for Apple Music, Spotify, and Google Play.

Ugwu explains that:

In the two years since the Beats acquisition, three of the largest services, including Apple Music, Spotify, and Google Play Music (and smaller ones like Tidal and Rhapsody, too), have increasingly relied on these playlists to accomplish two important goals at once: 1) helping users inundated by a catalog of more than 30 million songs more easily find the ones they actually want, and 2) creating difference in a market where everyone has more or less the same goods.

That’s a tall order. Discovery of digital media, whether it’s music, apps, or something else, is tough when many people are browsing vast media collections on their phones. Early attempts to curate music focused heavily on algorithmic solutions, but increasingly, streaming music services have invested in building editorial teams of music experts to create hand-picked playlists for subscribers.

One of the earliest champions of curated playlists was Jimmy Iovine, co-founder of Beats Music, which was acquired by Apple in 2014. Scott Plagenhoef, head of Apple Music’s editorial team of about a dozen employees, explains Apple’s Iovine-inspired approach to music curation:

“It’s not about us projecting our personal opinions on people, it’s about us kind of being good shepherds and stewards and cutting through this entire vast catalog,” he says. “What’s important isn’t just the most popular artists, or the sort of soft center that’s going to be palatable to a lot of people. It’s finding the artists people are going to either love or have intense reactions to, the ones that are going to mean the most and have the biggest impact.”

Music fans, Plagenhoef argues, echoing Iovine, can smell the difference between a service where much of the product is dictated by algorithms or charts and one that is guided by more knowledgeable but equally passionate versions of themselves. By building its house on a foundation of experts, Apple Music has bet that it can be marginally more trustworthy to users than the competition, and that that margin could make a tie-breaking difference.

As a life-long music fan, I don’t find this as particularly surprising, though maybe I would if I were approaching music curation from a purely technical standpoint. There are lots of clever things you can do algorithmically to group similar songs, but the human element makes a difference.

Permalink

Spotify Launches Two New Radio Shows→

Rich McCormick at The Verge:

Swedish streaming service Spotify is launching two new radio shows today, both of which feature musicians talking about the kind of music that they like listening to while they’re making their art. The first, AM/PM, will feature artists like electronic music pioneer Jean-Michel Jarre and Terry Hall of ska icons The Specials talking about the music they listen to in the mornings before work, and in the evenings after a day spent creating. The second, Secret Genius, speaks to the songwriters and producers behind major songs, and features the actually-pretty-well-known James Blake, among others.

Looks like Spotify’s “In Residence” radio shows which launched last year were successful enough for Spotify to commission these two new shows. The comparison to the radio shows on Beats 1 is unavoidable, but it’s a good move on Spotify’s part. They may not be for everyone, but those Beats 1 shows are one of the best benefits of the launch of Apple Music. Spotify’s radio shows aren’t live like some of those on Beats 1 are, but I don’t think that makes a great deal of difference to their appeal to listeners.

Speaking of live radio and Beats 1, I’d be very interested to find out how many people listen to Beats 1 live, compared to how many just listen to the recorded radio shows when it is most convenient for them.

Permalink

NASA and Apple Music Team Up For Visions in Harmony

In 2011 NASA launched the Juno spacecraft, which is expected to reach Jupiter’s orbit on July 4th. To commemorate the event, which will be the closest look we have ever had of Jupiter, Apple and NASA debuted a short film called Visions in Harmony. The film, which is about nine minutes long, features interviews Scott Bolton, the principal investigator for the Juno project, and musical artists Corinne Bailey Rae, Quin, and Daye Jack. The soundtrack for the film is Juno, a composition by Trent Reznor and Atticus Ross.

Apple has created a special ‘Destination: Jupiter’ section of Apple Music that features the free film and eight exclusive tracks from the artists that appear in Visions in Harmony and other artists. A note on the page from NASA and Apple encourages everyone to check back for further updates as Juno approaches Jupiter.

Apple Music Introduces Student Subscription With 50% Discount→

TechCrunch’s Sarah Perez reports that Apple has today introduced a new student subscription plan for Apple Music which cuts the cost of the subscription to just $4.99 per month.

The option isn’t just arriving in the U.S., though. Students in other countries, including the U.K., Germany, Denmark, Ireland, Australia, and New Zealand, will also be able to take advantage of the new membership option.

However, because Apple Music is priced slightly differently in other markets, the cost of the student membership will vary. But in all markets, it will be 50 percent off the standard subscription price.

This is a smart move to boost subscription numbers. At just $5 per month, Apple Music becomes a really good deal - even for cash-strapped students. The new student subscription plan is available from today, but it does require you to verify that you are a student.

Permalink

Apple Announces New Apple Music API

Today Apple announced a new Apple Music API via its Affiliate Program Newsletter. According to Apple, the API:

…allows iOS apps to directly control Apple Music playback and more. We encourage affiliates to use the Apple Music API to provide a superior user experience by integrating music into their apps.

With the Apple Music API you can:

  • See if a user is currently an Apple Music member
  • See which country the user’s account is based in
  • Queue up the next song or songs based on a song ID for playback
  • Inspect playlists already in My Music or create a new playlist with a title and description (see App Store Review Guidelines for limitations).

The announcement coincides with the introduction of a new Apple Music Best Practices for Apple Developers page that serves as a hub for developer and affiliate program resources related to Apple Music. The page includes:

  • App Review guidelines applicable to the Apple Music API, some of which are new.
  • Links to developer documentation for the Apple Music APIs.
  • A summary of Apple Music identity guidelines regarding the use of the Apple Music name, logos, and related matters, with a link to the more comprehensive Apple Music Identity Guidelines.
  • Links to more information regarding the iTunes Affiliate Program.
  • A link to the Apple Music Toolbox page for searching Apple Music in each of the 113 Apple Music countries by artist, song, album, playlist, Connect, curator, radio and music video, from which you can generate affiliate links.

One thing I’d like to see added to these tools is the ability to return search results for items like playlists using the iTunes Search API, which would allow developers to generate affiliate links to them programatically. Right now those links can only be generated from the web-based search tool in the Apple Music Toolbox. Nonetheless, it’s nice to see Apple Music being opened up to developers, and not surprising given the emphasis on services during Tuesday’s investor call.

SongShift Eases the Transition From Spotify to Apple Music

When Apple Music debuted last summer I switched to it from Spotify. I wasn’t on Spotify all that long, but I did have a few playlists I wanted to take with me, including a big one with all the songs I had favorited. At the time, I found a script that logged into both services, tried to match the songs, and replicate the playlists on Apple Music. It worked reasonably well, but not great. SongShift automates that process. In my tests, SongShift did a solid job matching songs between Spotify and Apple Music, but because it is an import utility and not a sync service, it is a little cumbersome to use as a way to keep up with playlists you follow on Spotify that are frequently updated.

Read more