Earlier this year it was announced that Apple was planning to launch its first original TV series about the “app economy.” Now, Apple has posted an open casting call for the unscripted reality series, which we now know is called Planet of the Apps.
The show is being co-produced with Propagate, a newly launched production company co-owned by Ben Silverman, best known for The Biggest Loser, and Howard T. Owens of MasterChef Junior fame. Will.i.am will also have a hand in producing Apple’s reality series.
The casting call is open to legal residents of the US, and it requires you to have a functioning app (for iOS, macOS, tvOS or watchOS) by October 21. The show will also incorporate elements of mentorship, marketing and promotion ("featured placement in the App Store at the end of the show"), and even funding from "top-tier VCs".
Executive producers will.i.am, Ben Silverman, and Howard Owens are teaming up for an unscripted series about the world of apps and the talented people that drive its innovation. They’re looking for developers with the vision to shape the future, solve real problems, and inspire change within our daily lives. “We can really tell their stories as we explore how apps are developed and created and incubated,” says Silverman.
If you're interested in potentially applying to be a part of Planet of the Apps, you can visit their website which contains more information on the requirements and application process.
Shooting takes place from "late 2016 to early 2017" with no official broadcast date just yet, though the website does note that the show will "reach millions of viewers around the world on Apple platforms". Also yet to be announced are the tech experts and mentors, and these will be announced in "the coming weeks".
I'm not sure why they're calling the series "Planet of the Apps", a name which appears to inexplicably riff on the "Planet of the Apes" science fiction franchise. I hope that by the time the series goes to air it has a different, better, name.