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Posts tagged with "AirTags"

AirTag Review Roundup

AirTags, which Apple announced on Tuesday, will go on sale tomorrow, April 23rd with deliveries beginning a week later on April 30th. Apple provided the tiny item-tracking device to several YouTubers and reviewers, and embargoes have lifted.

Here’s a rundown of the early reviews of AirTags along with coverage of the new purple iPhone 12:

Matthew Panzarino, TechCrunch’s editor-in-chief, says AirTags work as advertised, pointing out that:

The precision finding feature enabled by the U1 chip works as a solid example of utility-driven augmented reality, popping up a virtual arrow and other visual identifiers on the screen to make finding a tag quicker.

Panzarino also digs into all the privacy edge cases that Apple has accounted for in his review and shows off some of Apple’s AirTag accessories and what an AirTag looks like disassembled.

Dieter Bohn at The Verge tested AirTags by giving one to a colleague and tracking him down using the Find My network:

After a half-hour of walking around, I finally found him. He was standing on a street corner with no foot traffic whatsoever, which meant that the intermittent signals I got detailing his location came from a couple of iPhones in cars that were driving by.

That’s impressive.

As Bohn and other reviewers note, however, both sides of the AirTags are prone to scratching:

The Verge has a short story and gallery of photos featuring the new purple iPhone 12.

Several video reviews were also released today highlighting the AirTags and the purple iPhone 12, which are embedded after the break.

Read more


‘How Apple Designed AirTags to Be Privacy-First and Stalker-Proof’

Michael Grothaus at Fast Company interviewed Kaiann Drance, Apple’s vice president of worldwide iPhone product marketing and Ron Huang, a senior director of sensing and connectivity, about AirTags. The focus of the story is the privacy features built into AirTags, and it includes this interesting nugget not covered during Apple’s event on Tuesday:

AirTags also have a unique security feature called Pairing Lock, which protects against people who may find your lost item and snatch the AirTag from it to use as their own. Huang likens Pairing Lock to the iPhone’s Activation Lock. “It means that if you lose your AirTag, somebody can’t just pick up your AirTag, re-pair it with their phone, and continue using it,” he says. “This has been really impactful for the iPhone and we think it will be for AirTag as well.”

I’ve seen a lot of questions raised online about exactly how AirTags work and their privacy features, and this Fast Company story is a great place to start to learn more.

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