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The Curious Case of Apple and Perplexity

Good post by Parker Ortolani, analyzing the pros and cons of a potential Perplexity acquisition by Apple:

According to Mark Gurman, Apple executives are in the early stages of mulling an acquisition of Perplexity. My initial reaction was “that wouldn’t work.” But I’ve taken some time to think through what it could look like if it were to come to fruition.

He gets to the core of the issue with this acquisition:

At the end of the day, Apple needs a technology company, not another product company. Perplexity is really good at, for lack of a better word, forking models. But their true speciality is in making great products, they’re amazing at packaging this technology. The reality is though, that Apple already knows how to do that. Of course, only if they can get out of their own way. That very issue is why I’m unsure the two companies would fit together. A company like Anthropic, a foundational AI lab that develops models from scratch is what Apple could stand to benefit from. That’s something that doesn’t just put them on more equal footing with Google, it’s something that also puts them on equal footing with OpenAI which is arguably the real threat.

While I’m not the biggest fan of Perplexity’s web scraping policies and its CEO’s remarks, it’s undeniable that the company has built a series of good consumer products, they’re fast at integrating the latest models from major AI vendors, and they’ve even dipped their toes in the custom model waters (with Sonar, an in-house model based on Llama). At first sight, I would agree with Ortolani and say that Apple would need Perplexity’s search engine and LLM integration talent more than the Perplexity app itself. So far, Apple has only integrated ChatGPT into its operating systems; Perplexity supports all the major LLMs currently in existence. If Apple wants to make the best computers for AI rather than being a bleeding-edge AI provider itself…well, that’s pretty much aligned with Perplexity’s software-focused goals.

However, I wonder if Perplexity’s work on its iOS voice assistant may have also played a role in these rumors. As I wrote a few months ago, Perplexity shipped a solid demo of what a deep LLM integration with core iOS services and frameworks could look like. What could Perplexity’s tech do when integrated with Siri, Spotlight, Safari, Music, or even third-party app entities in Shortcuts?

Or, look at it this way: if you’re Apple, would you spend $14 billion to buy an app and rebrand it as “Siri That Works” next year?

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Initial Notes on iPadOS 26’s Local Capture Mode

Now this is what I call follow-up: six years after I linked to Jason Snell’s first experiments with podcasting on the iPad Pro (which later became part of a chapter of my Beyond the Tablet story from 2019), I get to link to Snell’s first impressions of iPadOS 26’s brand new local capture mode, which lets iPad users record their own audio and video during a call.

First, some context:

To ensure that the very best audio and video is used in the final product, we tend to use a technique called a “multi-ender.” In addition to the lower-quality call that’s going on, we all record ourselves on our local device at full quality, and upload those files when we’re done. The result is a final product that isn’t plagued by the dropouts and other quirks of the call itself. I’ve had podcasts where one of my panelists was connected to us via a plain old phone line—but they recorded themselves locally and the finished product sounded completely pristine.

This is how I’ve been recording podcasts since 2013. We used to be on a call on Skype and record audio with QuickTime; now we use Zoom, Audio Hijack, and OBS for video, but the concept is the same. Here’s Snell on how the new iPadOS feature, which lives in Control Center, works:

The file it saves is marked as an mp4 file, but it’s really a container featuring two separate content streams: full-quality video saved in HEVC (H.265) format, and lossless audio in the FLAC compression format. Regardless, I haven’t run into a single format conversion issue. My audio-sync automations on my Mac accept the file just fine, and Ferrite had no problem importing it, either. (The only quirk was that it captured audio at a 48KHz sample rate and I generally work at 24-bit, 44.1KHz. I have no idea if that’s because of my microphone or because of the iPad, but it doesn’t really matter since converting sample rates and dithering bit depths is easy.)

I tested this today with a FaceTime call. Everything worked as advertised, and the call’s MP4 file was successfully saved in my Downloads folder in iCloud Drive (I wish there was a way to change this). I was initially confused by the fact that recording automatically begins as soon as a call starts: if you press the Local Capture button in Control Center before getting on a call, as soon as it connects, you’ll be recording. It’s kind of an odd choice to make this feature just a…Control Center toggle, but I’ll take it! My MixPre-3 II audio interface and microphone worked right away, and I think there’s a very good chance I’ll be able to record AppStories and my other shows from my iPad Pro – with no more workarounds – this summer.

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Podcast Rewind: A Challenging Challenge, a Couple of Crime Dramas, and a Haptic Trailer

Enjoy the latest episodes from MacStories’ family of podcasts:

Comfort Zone

Chris is back in his element in the iPadOS 26 world, Matt just wants to play some games, and Niléane oversees the hardest challenge in ages.

This episode is sponsored by:

  • Ecamm Live – Broadcast Better with Ecamm Live. Coupon code MACSTORIES gives 1 month free of Ecamm Live to new customers.

MacStories Unwind

This week, John installs macOS Tahoe, he and Federico each recommend a recent crime drama, and we have a Daredevil Unwind deal.


Magic Rays of Light

Sigmund and Devon highlight the return of The Buccaneers, explore how haptics and other metadata could enhance media experiences on Apple’s platforms, and recap the first season of Your Friends & Neighbors.

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Logitech’s Flip Folio: A Modular iPad Keyboard for Occasional Typing

Shortly before WWDC, Logitech sent me their brand new Flip Folio case/keyboard combo to test. It’s a cleverly designed iPad case that’s a bit heavy but has a lot of other things going for it, like a very stable kickstand and an excellent travel keyboard. The Flip Folio is also more affordable than the Apple Magic Keyboard, which I expect will make it an attractive option for many iPad users.

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Podcast Rewind: The WWDC Whirlwind and a Delivery from UPS Japan

Enjoy the latest episodes from MacStories’ family of podcasts:

AppStories

This week, Federico and John catch listeners up on their whirlwind WWDC week, which was chaotic in the best possible way.

On AppStories+, Federico and John get excited about what the WWDC announcements say about the direction of automation on Apple’s platforms.

This episode is sponsored by:

  • Notion – Try the powerful, easy-to-use Notion AI today.

NPC: Next Portable Console

This week on NPC, Brendon shares his first impressions of the Nintendo Switch 2 after UPS Japan comes knocking, and all three hosts cover a chaotic week of handheld news – from the RG Slide to a surprise ASUS/Xbox handheld.

This week on NPC XL, Federico and John share their experiences traveling with the Nintendo Switch 2, and John explains how Apple’s upcoming Games app is more than just Game Center.

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Podcast Rewind: WWDC Announcement Details and Apple Original Film Echo Valley

Enjoy the latest episodes from MacStories’ family of podcasts:

AppStories

For our second WWDC episode of AppStories, Federico and John dig into the details they’ve learned about what was announced by Apple this week at WWDC 2025.

This episode is sponsored by:

  • Clic for Sonos – No lag. No hassle. Just Clic.
  • Elements – A truly modern, drag-and-drop website builder for macOS.

Magic Rays of Light

Sigmund and Devon break down Apple’s tvOS and visionOS announcements from WWDC25, grade their predictions, and highlight Apple Original film Echo Valley.

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Podcast Rewind: Chatting with Apple Design Award Winners, Favorite WWDC Announcements, and Transatlantic Tea Talk

Enjoy the latest episodes from MacStories’ family of podcasts:

AppStories

For their first WWDC 2025 AppStories episode, Federico and John interview finalists and winners of the Apple Design Award.

This episode is sponsored by:


Comfort Zone

Comfort Zone does WWDC! Federico Viticci joins the show to talk about our favorite things revealed at Apple’s developer conference.


Ruminate

Snack news dropped just before recording, Robb’s been buying more notebooks, and John and Robb discuss videogame news.

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Camera Remote and Higher-Quality Audio Recording Coming to AirPods This Fall

Source: Apple.

Source: Apple.

While most of the new features announced at WWDC today are coming to Apple’s major OSes, the AirPods weren’t completely left out of the fun. Today, Apple revealed a couple of enhancements coming to the AirPods line this fall.

First up is a new camera remote feature. Users will soon be able to take a photo or start a video recording in the Camera app and compatible third-party apps on the iPhone and iPad by pressing and holding on the stem of their AirPods. If a video is already being recorded, a press-and-hold gesture will end the recording. This will be a nice replacement for the camera timer when you’re taking a group photo, and it will also come in handy for many online creators.

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Proxyman: Need to Capture HTTPS for Debugging? Try Proxyman! Works with iOS Devices and Simulators. [Sponsor]

Proxyman is the native, high-performance debugging proxy that makes monitoring and analyzing your app’s network stack almost effortless. Built with Swift and Apple Silicon in mind, it runs on macOS, Windows, and Linux, so every member of your team can peek under the hood without wrestling with legacy-era UIs.

Proxyman has you covered with a wide array of tools.

Proxyman has you covered with a wide array of tools.

Proxyman’s toolkit goes far beyond simple packet capture. Breakpoints pause requests, so you can tweak headers or bodies on the fly; Map Local and Map Remote let you swap in local files or redirect traffic to staging servers; scripting, diffing, network throttling, and WebSocket support round out a workspace that replaces what was a whole folder full of utilities.

Need on-device debugging? Proxyman for iOS is a standalone app that uses a local VPN to intercept every byte on your iPhone or iPad–no Mac required. View plain-text HTTP and HTTPS payloads, set breakpoints, block calls, or share a log back to the desktop. Face ID and passcode lock keep sensitive data safe, and iPad Split View turns Proxyman into an invaluable companion while you code.

Need to capture HTTPS traffic from iOS Simulators? Proxyman covers it too. Just few click to setup your Simulators and ready to capture it.

Proxyman Capture iOS Simulators

Proxyman Capture iOS Simulators

Licensing is simple. A perpetual Standard License is just $89 and unlocks every premium feature on one device and includes the iOS app. For $99 a Personal License includes the same benefits, plus two devices. Not ready to commit? The free trial lets you pin two domains and create two rules in each tool, giving you plenty of time to see how Proxyman fits with your development setup.

Stop guessing what your app is really sending over the wire. Download the trial today, then grab Proxyman from the Mac download page or the App Store and start shipping more reliable code faster than ever.

Our thanks to Proxyman for sponsoring our WWDC coverage this week.