Get it done! Task manager based on Apple’s Reminders and Calendars.

“Bartending” by Stephen Hackett Shows The Human Side of Apple Retail

In the past months, I’ve read a lot of books about Apple, and in particular about Steve Jobs. Bartending by Stephen Hackett, however, is the only one that struck me as being completely honest and real in the subject it covers: Apple’s retail stores as a genuine, living collection of stories and people. Not just a business.

Bartending: Memoirs of an Apple Genius, is short, direct, and entertaining. You can probably finish it in 40 minutes if you’re in the mood of reading about Apple’s retail employees and the stories of customers who happen to swing by the Genius Bar every day. And if you like a style that’s fun, cuts to the point, and isn’t ashamed of recollecting the real thoughts of an Apple Genius who sees all kinds of customers on a daily basis, I bet you will devour Bartending from cover to cover in less than an hour. It is a pleasure to read Stephen narrate how he helped a woman recover the precious photos of her children after her hard drive failed, or how the iPhone represented a major shift both in terms of audience, and at the Bar.

I like to think of Bartending as more than “a book about the Genius Bar”. Whether or not you are aware of how Apple’s retail behemoth works behind the scenes, Bartending provides a fun and enlightening look at the interactions that occur every day on both sides of the business. In front of and behind the Genius Bar. I think Stephen’s greatest accomplishment with this book is that he explains with a human, friendly tone that, in spite of the gadgets and dollars involved with the business, the people ultimately define the stories we remember. And if the rules can be bent a little for the good of the customer – to “surprise and delight” – even better. That’s what makes this book a story of its own that fits in the Apple Community so well.

Bartending is a must-read. Get it today at $8.99 on Amazon (iBooks-friendly ePub version also available here).

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.