IFTTT Adds New Applets for iOS Calendar and App Store

IFTTT, the popular web automation platform, has two new Apple-supported applets launching today: iOS Calendar and the App Store.

Both of these new applets feature recipes created by IFTTT. These include several recipes prominently featuring integrations with Apple’s competitors, such as recipes that enable creating an iOS Calendar event using Google Assistant or Amazon Alexa.

A sampling of IFTTT-created recipes.

A sampling of IFTTT-created recipes.

The applet for iOS Calendar works as you would expect, with triggers such as:

  • New event added to any calendar
  • New event added to specific calendar
  • New event added from search

The latter of these is the most interesting. It allows your trigger to fire whenever a new event contains a specific keyword or phrase. Searches for keywords look into an event’s title, location, notes, and invitees, making this a great option when crafting recipes with a deep level of specificity.

The App Store applet features a variety of interesting triggers, including:

  • New top ten app in a category
  • New app from search
  • New app featured in a collection
  • Top ten app goes on sale
  • App price dropped
  • App version updated

IFTTT is available on the App Store.

The Future of Workflow

I’ve loved Workflow since the first beta I was sent in August 2014. Workflow is my most-used iOS app of all time, and, in many ways, it is the reason my iPad Pro can be my primary computer. I’ve written thousands of words on the app and have created hundreds of workflows for myself and others over the course of two years.

I referred to Workflow as Minecraft for iOS productivity and the modern bicycle for the mind in the past. I stand by those analogies. There’s nothing else on iOS like Workflow, which deftly walked the fine line between absurd innovation and Apple rejections with a bold vision and technical prowess. Workflow embraced the limitations of iOS and turned them into strengths, resulting in a power-user app with no competition. After two years, no app gets remotely close to the automation features shipped by the Workflow team.

And now Workflow and its creators are going to be part of Apple and the company’s bigger (and more secretive) plans.

Somewhere in the back of my mind, I had always kept the possibility that Workflow could eventually be discontinued or acquired. In a somewhat prescient move, Stephen quizzed me on this problem a few weeks ago on Connected. My “worst-case scenario” of Workflow going away became the new reality of iOS automation last week.

Workflow as an app is an incredibly good acquisition for Apple, but there’s a deeper subtext here. Workflow represents a movement from a large number of users who enjoy working from iOS devices so much, they want to optimize the experience as much as possible. Workflow’s goal wasn’t to merely provide a capable alternative to the Mac’s AppleScript and Automator; Workflow wanted to eclipse legacy scripting environments and usher iOS users into a new era of mobile automation. There’s the Workflow app and team – technically impressive and absolutely talented – and there’s the bigger theme behind Workflow.

But what has Apple acquired, exactly? Under Apple’s control, can Workflow continue on its mission to make automation accessible for everyone? If Apple sees a future in iOS automation powered by Workflow, what else can be done with a virtually infinite budget and stronger ties to the platform? And what does this acquisition mean for Apple’s commitment to pro users on iOS?

I’ve been mulling over these questions for the past week. I don’t have any absolute answers at this point, but, after building workflows and following the app’s development for two years, I have some ideas on where Workflow can go next.

Below, you’ll find two possible scenarios for Workflow as an Apple app, as well as some considerations on how Apple could evolve Workflow into a native feature of iOS devices and a new developer platform.

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Hardbound 3.0 Introduces Short, Visual Stories Based on Bestselling Books

Today Hardbound 3.0 launched for iPhone, bringing a change of direction to the reading service. Hardbound co-creator Nathan Bashaw writes: “We’re creating 5-minute, illustrated stories based on the most fascinating books in business, history, and science.”

Hardbound has always been about bringing visual storytelling to a mobile-first world. But since its initial launch last year, the focus of that storytelling has fluctuated. Hardbound started out focusing on crafting original stories centered on educational topics. Hardbound 2.0 added to that a new focus: daily news digests. But mere months after 2.0’s launch, the news section of the app was shut down.

When the team behind Hardbound decided to move away from daily news digests, as a fan of their work I was disappointed, but I understood their reasoning. The amount of effort that goes into making a Hardbound story is ill-suited for the news market, where news grows quickly irrelevant.

The new focus for Hardbound 3.0 keeps the same mobile-first visual format and applies it to existing, thought-provoking books. Rather than crafting stories that are entirely original, Hardbound’s new stories each begin with a well-known book. The goal is not to provide a full summary of the book’s contents, but rather to communicate the big ideas behind the book in a quickly digestible, visually attractive way.

Based on the short time I’ve been able to spend reading some of the new stories in Hardbound, this seems like a solid new direction for the service. Book reading is on the decline in society at large, and the short bursts of reading we do engage in each day – on places like Twitter and Facebook – don’t tend to be the most educational or thought-inspiring. While one answer could be to spend less time on social media and more time reading books, Hardbound offers a pleasant middle ground. In short bursts of time, and in a touch-first, visually engaging way, Hardbound’s stories can provoke thought and provide new perspectives on the world in the way books often do.

Hardbound is available on the App Store.

Google Calendar Arrives on iPad

Google today released an update to its Google Calendar iOS app that brings full iPad support. The app has been optimized for all iPad sizes, including the 12.9” iPad Pro, and it launches with Split View support.

The app is very simple, but attractive. Beautiful illustrations line the background of the calendar, with a different illustration for each month of the year. Hitting the red plus button to add a calendar event provides the option of creating a Goal or Reminder rather than a traditional event. The navigation menu includes a settings button, several different calendar view options, a search function, and a list of all available calendars that you can turn on or off. That’s it. There’s not much to explore, but then again, maybe that’s okay for a calendar app.

On its blog Google states that more improvements to the app will be coming soon, specifically mentioning an upcoming widget that will enable quick viewing of future events.

My Reasons Review

I’m a creature of habit, both positive and negative – and one of my most evident habits is the absurd amount of Diet Pepsi I drink. Although it’s not the worst habit I could have, it’s still concerning, especially considering that my water intake is embarrassingly low.

However, habits are hard to form and break, requiring effort, consistency, and constant motivation. While it’s nice to cheer yourself along through the journey of change, we often fall short of our goal because we forget the reason we started.

My Reasons for iOS and Mac is a productivity app that collects the things that motivate you and reminds you when working on your habit. It’s a tool that may just help me kick my Diet Pepsi habit – and some of your habits, too.

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Connected, Episode 135: This Might Be Our Fault→

Workflow has been purchased by Apple and everyone has feelings about it.

On the latest episode of Connected, we share some initial thoughts on Apple’s acquisition of Workflow. I’m working on a feature story about this – in the meantime, this is a good starting point. You can listen here.

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Curtis Herbert on App Store Review Replies→

Curtis Herbert, creator of the excellent Slopes for iOS (I wish I was a skier or snowboarder to use his app), has some great tips for developers on dealing with replies to App Store reviews:

I’d recommend every app owner do the following, today. Head into the review section in iTunes Connect and sort by “Most Helpful.” These are reviews that customers have voted should be floated to the top, and that’s what Apple does. Take a quick look through there and see which ones you can address.

Future customers are most likely to see your replies to these reviews, so that’s the best bang-for-the-buck you can do right now. I went further than that, personally, and re-read a ton of my negative reviews and replied to the ones that met the above goals, but you don’t have to rush it.

If you’re a developer, you’ll want to start engaging with customers right away and work through your existing backlog of reviews. I have a feeling the new ability for developers to reply to customers will fundamentally change the tone and utility of App Store reviews.

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The Next Wave of New Emoji→

Jeremy Burge of Emojipedia has an in-depth look at the latest batch of emoji that have been approved as part of Unicode 10.0:

These include smileys, people, food, drink, flags, and for the first time: new fantasy characters such as a mermaid, genie, and vampire.

We are today releasing the final version of our sample images for this update. These have been designed in the “Apple style” to picture how these emojis may look when hitting phones later in the year.

Emojipedia has also put together a video highlighting each of the 69 new emoji.

This new wave of emoji is expected to launch in June, which means we may see them on Apple devices as soon as iOS 11’s release this fall.

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Details on App Store Developer Responses

Following yesterday’s release of iOS 10.3, which introduced the ability for developers to respond to App Store reviews, Apple has released official guidelines for how developer’s can best craft responses.

The ideal response is concise and clearly addresses your customer’s feedback. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand. If multiple people in your company can reply to reviews for your app, they should use a similar voice and style. Make sure your replies follow Apple’s Terms and Conditions, which prohibits using profanity, posting users’ personal information, and spamming.

The guidelines also recommend:

  • Always providing individualized responses, even if only by pairing a personalized introduction with a more generic response.
  • Soliciting feedback from users regarding what they’d like to see in future updates.
  • Replying to reviews in a timely, consistent manner.
  • Prioritizing responses based on a review’s apparent level of importance.
  • Writing release notes for app updates that specifically address issues mentioned in past reviews, and letting those past reviewers know of the update.
  • Staying on topic with the issue raised by a review; no using replies as a means of advertisement.

Besides these guidelines from Apple, as App Store responses have gone live for the first time, more details have come out concerning how those reviews will work.

It appears that every reply submitted by a developer goes through some sort of review process before it is posted to the App Store. In the following tweet’s screenshot, you can see a ‘Pending’ tag on the developer’s review.

It was previously unknown how users would be notified when a developer responds to their App Store review. Although a notification from the App Store app seemed a possibility, Apple has instead chosen to go the route of email notifications. Those emails include a link with the option for reviewers to update their original review.