There’s an app for everything these days. But until now, the primary way to discover and try all those apps has stayed the same: visiting the App Store. In iOS 14 that’s changing in a significant way. No, you won’t be able to install apps from a third-party store like some companies are asking for, but apps are moving beyond the App Store in a different way thanks to App Clips.
App Clips are small pieces of apps designed to be discovered not in a digital store, but in real-world environments through NFC tags and QR codes. You can find and use App Clips in other places too, like Safari, but the real-world, on-the-go discovery methods are the most intriguing aspect here because of the convenience they promise.
We’ve likely all found ourselves in a situation where we need an app for a specific one-time use, but may or may not need the app again after that. One example when visiting somewhere new is the transaction of paying for parking. Without an App Clip, such a circumstance would mean searching for and downloading an app, then creating an account within the app, and entering your payment details all for the sake of completing this single, far-too-painful transaction. An App Clip would be perfect for that situation, as you could simply hold your iPhone up to an NFC tag, use Apple Pay to pay your parking toll, and be done. These kind of on-the-go situations are where App Clips really shine.
In Apple’s ideal world, you might find an App Clip at every table inside a restaurant, which would enable self-ordering and self-payment. Museums would offer App Clips at prime exhibitions to help visitors engage in a new way with different artifacts. Bikes and scooters could be rented with a single tap of an NFC tag. Stores would use App Clips to offer quick access to online product listings so in-store shoppers could read reviews before they buy. Historic parks and other public spaces would employ App Clips for detailing the significance of a given monument or location. And more – Apple hopes adoption of App Clips will span not only examples like these, but all sorts of other creative uses the company hasn’t yet imagined.
App Clips will start arriving today with iOS 14’s debut. Here’s what to expect from them, and why they’re such a potentially transformative technology.









