Looks like BMW is getting serious about iOS devices integration with their new car models. Engadget first detailed the system BMW was building to integrate iPads in their cars back in September; like it or not (I personally think it’s a little bit overkill) BMW thinks that’s how you’re supposed to enjoy using the iPad in the back seat.
A few days ago BMW launched an ad campaign to prove that what they have is the best way to use the iPad (and iPhone) on board – there’s no room for homemade stands and ugly wooden solutions. That’s really what the video is all about, check it out below.






