French rumor site Hardmac is reporting that, according to their sources, Apple is testing beta versions of Final Cut for Snow Leopard and the upcoming Lion OS, with an update to the pro suite coming in March or “early April”. In November, Steve Jobs told a customer to “stay tuned and buckle up” for a Final Cut update, while previous rumors suggested a huge update was set to come out in the first months of 2011.
Hardmac reports that the Final Cut beta for Lion sports some exclusive features due to changes Apple is making in QuickTime for 10.7. Spring is usually a great time for new Apple product launches (iPad, MacBooks) and we wouldn’t be surprised to see the Final Cut suite finally being updated and promoted together with some new computers.
Other rumors posted by Hardmac include Xserve and Blu-ray speculation. As for Xserve, it seems like “the storm is not over” – you may recall Apple discontinued the line in November.
Steve Jobs would have received hundreds of mails and emails to complain, especially from Pro users who had massively invested in such hardware and technologies. They originated from IT departments of large corporate, studios, researchers, and according from some of our sources, from Arthur D. Levinson, Genentech CEO himself, who is sitting on Apple’s administration board. They all consider that the low amount of sales for the Xserve is not linked to the quality of the product but to the lack of motivation and support from Apple to sell such products. It seems that this storm is maybe not over.
As for Blu-ray, Steve Jobs apparently still thinks the technology is not suitable for the masses and he’s ashamed that Apple’s name is associated with Blu-ray because of its position in the Blu-ray Disc Association’s board of directors. We know Steve Jobs doesn’t like the format, and if the speculations from Hardmac are to be believed, it looks like we won’t have Blu-ray support on Macs anytime soon.
If there ever was a chance. [via MacRumors]