Apple Sets Up Temporary Store in Austin for SXSW

The SXSW 2011 conference kicks off in Austin tomorrow, and the iPad 2 debuts in Apple Stores and authorized retails chains tomorrow at 5PM. Over the past weeks, I’ve read several blog posts and tweets from people attending SXSW this year unsure whether or not they should pull off the conference to stay home and buy an iPad 2, go to Austin and spend hours in line at the nearest Apple Store (thus missing SXSW events) or just go to Austin without getting an iPad 2. See, SXSW is a rather huge event where startups launch and geeks from all over the U.S. meet and the launch of the iPad 2 right in the middle of it could be a deal-breaker for many. Most of all because once you see some people at the conference with an iPad 2, if you’re an Apple geek you’re going to want one.

Apple thought about these issues as well, and in order to sell a truckloads of iPads to SXSW attendees they decided to set up a temporary store in downtown Austin. The plan came together quickly last Monday, when an Apple executive confirmed they wanted to set up a pop-up store for two weeks in the Scarbrough Building on Congress Avenue.

On Wednesday, construction workers were busy retrofitting the 5,000-square-foot space in the building, at Congress and West Sixth Street, that Apple will lease for two weeks. Black vinyl sheeting covered the windows fronting Congress.

The store will be ready tomorrow and we guess they’ll be selling a lot of iPads to people attending SXSW. That’s just a clever more and, although it won’t stay there for long, we’re sure the store in Austin will be a great experience for all those at SXSW willing to get their hands on the latest gadget from Cupertino. If you have photos of the new store, the Tips box in the sidebar is just a click away. [via Statesman]

Why Do Movie Trailers Debut on Apple.com?→

Why Do Movie Trailers Debut on Apple.com?

If you’ve ever wondered why so many movie trailers become available on Apple’s website and not anywhere else, the answer is provided on Quora by a former Apple employee. It’s got Star Wars in it:

It started as a showcase for QuickTime, at the time of first launch we only had a handful of trailers and one or two studios. It was really the Phantom Menace trailer that put apple.com/trailers into the spotlight. Lucasfilm had posted a rather crappy trailer on their site, the team at Apple was appalled. Through DNS records, the web team at Apple managed to contact the Star Wars web team and set up a meeting. That single trailer showcased QuickTime’s quality over RealVideo by leaps and bounds, and quickly surpassed over 1 million downloads to become the most popular web video of the internet in that time.

He also mentions the Akamai distribution technology (a little startup at the time) made the difference when talking to movie executives and showing them the speed and reliability of Apple’s network. Plus, the webpage design is also pretty sweet these days. [via]

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Flipboard 1.2 Is Out: Instagram Integration, Faster, Search

A major new version of Flipboard, the social iPad magazine, was released a few minutes ago, and it’s a rather big update since the “iPad app of the year” was first released last summer. Flipboard 1.2, now available in the App Store, comes with ful Instagram integration to let users browse Instagram pictures as if they were flipping through a full-size photo album. It looks great on the iPad, photos are much bigger than the native iPhone Instagram app, and all of this has been achieved thanks to the Instagram API we covered a few times in the past.

Thanks to a new feature called “social search”, users can also browse for specific words and hashtags inside Flipboard. This was a much requested functionality that adds a lot of value to the app, which now can not only display content from your favorite online sources, but also search for relevant fresh one.

Flipboard 1.2 is faster thanks to a new backend engine, features a refresh button to check for new articles at any time without closing and restarting the app, has a Featured section at the top to browser editors’ picks. Again, another way to find great content you might like and read in Flipboard.

Flipboard 1.2 is available in the App Store here. In case you missed them, check out our previous reviews of the app here and here. Read more

iPad 2 Review Roundup

The iPad 2 won’t be here for two more days, but Macworld, Engadget, and others are flooding the Twitternet with the reviews we’ve all been waiting for. Reviewed in ebony and white with all of those colorful smart covers, your purchasing decision was just made easier.

Joshua Topolsky:

It might frustrate the competition to hear this, but it needs to be said: the iPad 2 isn’t just the best tablet on the market, it feels like the only tablet on the market. As much as we’d like to say that something like the Xoom has threatened Apple’s presence in this space, it’s difficult (if not impossible) to do that. Is the iPad 2 a perfect product? Absolutely not. The cameras are severely lacking, the screen – while extremely high quality – is touting last year’s spec, and its operating system still has significant annoyances, like the aggravating pop-up notifications.

Jason Snell:

The iPad 2 also has 512MB of RAM—twice that of the original iPad—and a 200MHz bus speed, likewise twice that of the original.

Though the iPad 2 is an improvement on the original iPad in numerous ways, it’s still an evolutionary product, not a revolutionary one. If you’re happy with your current iPad, there’s no reason to dump it just because there’s a shinier, newer one. (This is not to say that millions of people won’t do just that. I mean: shiny!) If you’ve invested in iPad accessories such as a dock or case, keep in mind that you probably won’t be able to use them with the new iPad.

Walter S. Mossberg:

Apple’s design wizards have made the new iPad feel much airier. Placed on a table between the original model and the new Motorola Xoom, it makes the others look bloated. Its top surface doesn’t even reach the side buttons on the original model. It has much more sharply tapered edges, and a new, optional, white color adds to the sense of lightness. While the 1.33-pound weight isn’t that much less than the original’s, I found the difference noticeable when carrying the device.

David Pogue:

My friends, I’m telling you: just that much improvement in thinness, weight and speed transforms the experience. We’re not talking about a laptop or a TV, where you don’t notice its thickness while in use. This is a tablet. You are almost always holding it. Thin and light are unbelievably important for comfort and the overall delight. So are rounded edges, which the first iPad didn’t have.

MG Siegler:

The single biggest change form a physical perspective is the thickness. Holding the original iPad now feels a bit like holding a slightly bulky monitor compared to the iPad 2. The iPad 2 feels much more like holding a clipboard — albeit a mildly heavy one. The move to cut the thickness from 13.4mm down to 8.8mm really makes a huge difference when you switch from holding one to holding the other.

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Should You Buy a 3G iPad or Use Personal Hotspot?→

Should You Buy a 3G iPad or Use Personal Hotspot?

Jeff Carlson at Tidbits has a great piece about many iPhone and iPad owners’ recent question: should your next iPad be a 3G one, or can you just use Personal Hotspot through your iPhone? In short: it depends on how much data you use and how many devices you could be able to connect to the Personal Hotspot. But overall, the hotspot functionality of iOS 4.3 sounds like a great plan if you already have an iPhone and know you’ll be doing a lot of iPad 3G surfing.

So, in the end, the Personal Hotspot approach will be cheaper for AT&T users who use lots of data, and more expensive for those who can stay within the lowest limits. And it’s exactly the reverse for Verizon Wireless users, for whom the Personal Hotspot approach is slightly better for lower bandwidth users, but more expensive once you go beyond 2 GB of data.

Personally, I’ve grown accustomed to having an Internet-connected iPad whenever I need it, whether that’s on a familiar Wi-Fi network or taking advantage of near-ubiquitous 3G coverage (in Seattle, where AT&T’s coverage is generally good). As for ease of use, the fact that the iPad remembers the iPhone’s network password, and that the iPhone switches into Personal Hotspot mode easily, leads me to think that adding the extra step of enabling the hotspot wouldn’t be onerous.

From my experience with 3 Italia’s network, I can say my next iPad is going to be a WiFi-only one. The setup is easy and the iPad remembers the Personal Hotspot password, plus you can leave the hotspot set to “on” even when you’re not using so you won’t have to re-enable every single time. The iPhone won’t consume battery and everything will be left as it is. Personal Hotspot is just too good for me to ever want a 3G iPad.

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Angry Birds Seasons: St. Patrick’s Day Edition Now Available→

Angry Birds Seasons: St. Patrick’s Day Edition Now Available

As previously reported, Rovio has finally released a new update for Angry Birds Seasons, which now comes themed for Ireland’s St. Patrick’s Day. The update features “green levels” (green is Ireland’s national color), 15 new levels, new achievements and more.

Have the Luck of the Irish and Go Green with this episode of Angry Birds Seasons: The St. Patrick’s Day Edition! After the love fest of Valentines, Angry Birds Seasons is back with the greenest update to date. May Irish eyes shine upon you and as usual Angry Birds gives the most generous updates of any app!

Oh, you can also send St. Patrick’s Day cards to your friends. Go grab the update here.

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OWC Introduces 8GB SODIMMs For 2011 MacBooks - 16GB RAM Kit Available

The new 2011 MacBooks may state a limit of 8GB when it comes to installing memory, but that hasn’t stopped OWC from blowing away those perceptions with the introduction of 8GB SODIMMS. Installable alongside a 4GB module for a total of 12GB, or purchased in pairs for a total of 16GB of memory, OWC claims that owners can double the amount of installed memory, but the modules are probably out of your budget. OWC’s 12GB DDR3 1333MHz Memory Upgrade Kit will set you back $879.99, and OWC’s 16GB DDR3 1333MHz Memory Upgrade Kit costs an amazing $1599.99.

Apple Releases iAd Producer 1.1, Updated for iOS 4.3

Together with the release of Xcode 4, now also available for non-registered iOS and Mac developers in the Mac App Store, Apple also pushed an update for iAd Producer, its iAd design and development software for OS X.

Version 1.1 (weighs in at 91 MB) brings iOS 4.3 compatibility and the possibility to create ads with multiple banners. As promised last year, the iPad is fully targeted in this release with fullscreen banners as well.

Full changelog:

  • Improved compatibility with version management systems
  • Creation of ads with multiple banners
  • Support for full-screen banners on iOS 4.3 devices
  • Importing and editing of custom JavaScript and CSS extensions
  • Improved stability and performance

iAd Producer is available in the iOS Dev Center.

Kickstarter Project - Meglio: Rotatable Handle & Stand for the iPad

It’s just another iPad stand right? Maybe you’d be intrigued if I told you this particular handy iPad accessory was made out of Carbon Steel. The Meglio consists of an iPad grip that rotates on a handle that can be gripped with your hand, or stood on a table face down or face up for typing. An intriguing concept, the Meglio is built around the idea the iPad is just too heavy and flat to comfortably accommodate your computing needs. In fact, the handle can be used to free-ball your iPad from the shower railing. Carbon steel probably doesn’t rust, but I wonder if he realizes that he’s one mis-flush away from triggering the water sensor in his iPad?

If you pledge $40 or more, you’ll get a Meglio of your very own to accompany your iPad (and iPad 2), and you can catch the project pitch after the break.

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