If there was any doubt the iPad is a very strong product among consumers, an infographic by Yudu Media is here to confirm Apple achieved a huge success with its first tablet. The full image is available here, but let’s break it down a bit. 9 out of 10 consumers are aware of the iPad, not a surprise considering Apple’s massive advertising strategy. Those consumers who have bought an iPad, however, have made 9 in 10 app purchases from the App Store (this is not very clear), and 91% of them have downloaded at least one app. 63% of iPad owners have downloaded at least one paid app. That’s not a bad number – I can tell you many of my friends are that kind of users that refrain from entering their credit card information in iTunes and only download free apps on their iPhones. Perhaps the iPad shows bigger paid app numbers than the iPhone? This is an interesting subject.
The infographic also reports Apple is expected to make $15 billion from app revenue in 2011, 3 times the total of 2010. Overall, iPad owners “are more likely to view, interact with, and buy as a result of viewing advertising than other device users”. Whatever that means in our daily iPad usage, we’re pretty sure Apple’s commercials play an important role in this.
Check out the infographic here.