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The Case for an iOS Aperture

 

I’m not usually one for making baseless predictions about what Apple’s going to do next. There are plenty of people who already do that, and I’m generally more interested in their current affairs than in unconfirmed rumors. But there are exceptions to every “usually”, and today I want to try my hand at speculating.

Though we tend to forget about them after the fact, iPads have always debuted with iPad versions of some of Apple’s biggest apps. The original was released alongside iWork, to show that the iPad could do real work from day one (never mind how many people derided it as a consumption device for months). The iPad 2 brought an iPad-optimized version of iMovie and GarageBand, which expanded the boundaries of what everyone thought could be created with a touch screen.

Now Apple is on a photography kick in a big way. Not only have they been relentlessly improving the iPhone’s camera since the 3GS, they have also added important and useful features in iOS 5 in the form of basic photo edits, built-in HDR and composition grids, the ability to organize albums, and Photo Stream, which near everyone agrees is their favorite feature of iCloud.

Given all that, I think that the next big Apple app to make its iOS debut will be Aperture, alongside the iPad 3’s inevitable announcement. Our own Cody Fink has written about the possibility of Aperture for iOS before, but there are a number of reasons why the timing for it makes sense now.

Retina Display
The one thing everyone expects about the iPad 3 is that it will finally get its long-awaited Retina display. It’s also the feature that everyone is most looking forward to (and for good reason, seeing what a huge difference it made when we first saw it on the iPhone 4). Of course this display will be great for reading and writing text, but what better way to really show it off than with photography, where the crispness and clarity of the display will be readily apparent?

A6
Another all-but-certain feature everyone agrees the iPad 3 will have is a quad-core A6, the next evolution of Apple’s A-series mobile processors. Like the A5, this chip will surely include vastly improved CPU and graphics performance over its predecessor, and in addition to games a great way to demonstrate it would be an iOS version of Aperture that shows how fast and fluidly the iPad 3 can manage tons of photos and perform complex image edits.

Photo Stream
Given Apple’s current photography kick the iPad 3 is likely to have better cameras than the iPad 2, but even if they’re not as good as the ones on the 4S —which, given how poor the ones on the 2 are compared to even the iPhone 4, seems likely— the brilliant thing with Photo Stream is that they don’t have to be. With Photo Stream, every photo you take on your 4S, your iPad 3, or even on a DSLR (once it’s been imported into iPhoto or OS X Aperture) would be available on your iOS Aperture library without you having to lift a finger.

iCloud Metadata Sync
We know iCloud is a big part of Apple’s strategy, and is only going to get bigger as time goes on. I can see iCloud playing a big part in Aperture on both iOS and the Mac. Any photo tagged, edited, or organized in one version of Aperture could be automatically mirrored with those same changes on another. Naturally this won’t make sense for current large Aperture libraries, but perhaps there will be a special iCloud section on the Mac version (like how there’s already a section for Photo Stream) specifically for photos that have been edited in this way.

Another Desktop Need Eliminated
iOS 5 may have given us “true” post-PC devices that could finally be used independently of our old-fashioned mice and window-based systems, but many people still need traditional PCs to store and manage digital photo collections. Aperture for iOS (along with iCloud and higher-capacity iPads) could be the next natural step in the iPad’s evolution towards being the only computer that 90% of people need.

Like I said, I don’t usually care to make baseless predictions, and everything here is certainly that. I have no idea if Apple will do any of this or not; for all we know they could be readying iOS versions of Logic and Final Cut Pro instead. But when you consider what the combination of Aperture for iOS with a retina-enabled iPad 3 could do, I think we may very well be seeing this alongside its announcement.

One More Thing: Open photos in any iOS image editor
This is more of a wish than a guess, but just like Aperture on the Mac I would love to see Aperture on iOS have the ability to open any image in any of the great image editing apps that already exist for iOS (with the ability to roundtrip them back into Aperture, of course). I have even less of an idea as to whether Apple will do this than I do my above speculations. Perhaps we will have to wait for a future version of iOS that better lets us share data between apps. But when and whether it happens or not, I think it would be a great way to let Aperture for iOS coexist happily among the many photo apps that iOS users already know and enjoy.

Twelve South Wants To Elevate Your iPad with HoverBar

Those who have been Mac users long enough to remember the good old lampshade iMac and happen to have made the transition to newer, slicker aluminum models from the past few years might want to take a look at Twelve South’s latest product, the HoverBar. Meant to be used on an iMac-powered desk and available today at $79.99, the HoverBar is a flexible L-shaped arm that connects your iMac to an iPad; you’ll be able to turn your tablet into a secondary screen with iOS apps that support Lion’s multiple displays, a touch-based dashboard for your Twitter feed or RSS, or just about anything else you can come up with thanks to the plethora of apps available on the App Store.

HoverBar can be used with an iPad 2, iMac, or an Apple external display, and Twelve South says it can also be installed independently as, for instance, a kitchen mount. Obviously, the silicone lined clamp of HoverBar will work best when directly attached to an iMac, as it seems like Twelve South really wanted to place this product as a desktop Mac companion to achieve an iOS/OS X workstation worth of Apple’s design polish.

HoverBar turns iPad into the ultimate sidecar for an iMac or Apple display, presenting more ways to use iPad more often. Connect HoverBar to your Mac, snap iPad 2 into the secure clip and you now have one powerful dual-computer work setup. Having iPad floating next to your Mac allows you to monitor your Twitter stream, stocks and local weather – or run FaceTime on your iPad while you email, edit a file, or cut a video on your Mac. There is no reason to leave iPad in your computer bag when you have a HoverBar. This accessory expands the way you use and interact with iPad 2.

The HoverBar’s flexible arm allows you to place the iPad both in portrait and landscape orientation, and whilst some might argue that reaching out with your arm to touch an iPad can be uncomfortable over time, I actually believe there is a market for iOS desktop accessories that enable you to enjoy the rich selection of iPad apps when using a Mac at your desk. Plus, Twelve South’s promo video (which we have embedded after the break), shows some interesting additional usage scenarios for the HoverBar, such as attaching it to a desk and use it with AirPlay Mirroring to an Apple TV, or mounted on a bed for hands-free reading. I look forward to getting one of these things and see if it’ll turn out to be weird, or incredibly useful. Either way, it’s a very interesting product decision from Twelve South.

The HoverBar is available at $79.99 from Twelve South’s website. Read more

Siri Accounts for 25% Of Wolfram Alpha Queries→

Siri Accounts for 25% Of Wolfram Alpha Queries

Following last night’s announcement of Wolfram Alpha Pro, coming tomorrow at $4.99 per month, The New York Times’ Steve Lohr reported in his piece about Siri’s integration with the service. Apple’s voice-based assistant accounts for 25% of all Wolfram Alpha searches four months after the launch of the iPhone 4S, which embeds Wolfram-powered results directly into the Siri interface.

The subjects in the Wolfram Alpha database are now more useful to the average person. Type in “Tinker Tailor Soldier Spy showtimes,” and Wolfram Alpha delivers the schedule for local theaters. The movie times, Dr. Wolfram notes, come not from scouring the Web, but from a specialized information service.

Siri accounts for about a quarter of the queries fielded by Wolfram Alpha, whose staff has grown to 200. Several large companies in health care, financial services and oil and gas recently hired Dr. Wolfram’s private company, Wolfram Research, to do tailored corporate versions of Wolfram Alpha for them. Microsoft also licenses Wolfram Alpha technology.

With 37 million iPhones sold in the last quarter and the iPhone 4S being the most popular model among them, I assume a good percentage of new 4S owners are using Siri regularly to file requests through Wolfram’s knowledge engine. The question is, how regularly? Whilst some have already dismissed Siri as a “passing fad”, I’m hearing of people using it on a daily basis for things like quick reminders, alarms, and data lookups (queries like “how many people live in France?” are perfect for Wolfram Alpha). Saying Siri is not a fad because we heard our friends are using it is just as tricky as claiming the opposite, so it’s nice to finally have some actual insight (in the form of user adoption) by Wolfram.

Apple says that support for more languages will come in 2012 to Siri, and it will be interesting to see whether Wolfram will be supported internationally by then.

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Details Of Adobe Creative Cloud Revealed: $49.99 Per Month, Includes CS6, Lightroom 4 & 20 GB Cloud Storage

Adobe today announced details of its new Creative Cloud service that will launch in a few months time alongside the Creative Suite 6 release. Priced at $49.99 per month, when signed up for a year’s subscription, the service offers users the full Creative Suite 6 bundle of applications along with 20 GB of cloud storage for device and desktop syncing of documents. The price may seem high, but for those who use Adobe’s Creative Suite and like to be on the latest version, $600 per year may be a good price. Particularly when the alternative is the $2000 up-front cost of each major version, which typically hit every second year.

Adobe Creative Cloud will be available worldwide in the first half of 2012. While traditional licenses of CS software will still be offered, a membership to Creative Cloud provides more benefits than simply owning desktop software. You’ll get all the CS tools, Adobe Touch Apps, and services, plus new features, products, and services as soon as they are released — meaning immediate access to the latest Adobe innovations at no extra cost.

The Adobe Creative Cloud will also include all of Adobe’s touch apps, the Business Catalyst, TypeKit and the Digital Publishing Suite. Lightroom 4 and new web-authoring apps Muse and Edge will also be included in the service’s offerings once they launch. Users will be able to download all the apps individually and on up to two different machines.

Adobe is promising to deliver major new feature updates to their CS6 apps after they launch, many of which will be exclusive to the Creative Cloud service - they blame subscription accounting issues as the reason why it won’t also be delivered to up-front customers of CS6. For businesses, Adobe is set to also introduce a team option that will include additional collaboration and security features for the service - that will set companies back $69.99 per user.

[via The Verge]

Apple Warns Developers Against Using Services That Manipulate App Store Rankings

Apple has today posted a reminder to developers, warning them not to manipulate App Store chart rankings or face potential loss of their Apple Developer Program membership. The warning follows recent publicity surrounding services that have been offering the ability to artificially boost free app rankings in the top charts.

Adhering to Guidelines on Third-Party Marketing Services

Feb 6, 2012

Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership. Get helpful tips and resources on marketing your apps the right way from the App Store Resource Center.

Yesterday, PocketGamer noted that one company was offering a service for $5000 where they would utilise bots to download an app repeatedly until it breaks into the top 25 charts. That report followed on from a TouchArcade post, where users warned others from using such fraudulent app promotion services which use automated scripts or bots.

[iClarified via MacRumors]

Grand Central Terminal Restaurant Sees Boost In Customers Since Apple Store Opened

Since the opening of Apple’s Grand Central Terminal store, at least one fellow tenant is seeing a 7 percent increase in sales. That tenant is Michael Jordan’s The Steak House, located across the terminal from the new Apple Store and its co-owner, Peter Glazier says the restaurant has seen the boost of sales since the Apple Store opened 7 weeks ago in December.

Glazier makes sure to point out that the boost isn’t due to Apple simply replacing another restaurant (the Apple Store is located where the Metrazur restaurant used to preside). He says “the jump only happened after Apple opened” - not during the months whilst the space was being renovated for Apple.

So far it seems that the “sweetheart deal” that the New York City’s Metropolitan Transportation Authority’s worked out with Apple is paying dividends — despite initial criticism of the deal. That deal saw Apple agree to a $60-per-square-foot lease agreement, with no revenue sharing agreement. The MTA made the argument that such a flagship store would bring in more customers, benefitting other tenants, so far, it seems that argument has been reflected in reality.

[Crains New York via MacRumors]

Wolfram Alpha Launching $4.99 A Month “Pro” Service This Week→

Wolfram Alpha Launching $4.99 A Month “Pro” Service This Week

Knowledge engine Wolfram Alpha is one of our favorite web tools here at MacStories. We use it on a daily basis to look up all kinds of information – from stock prices to a specific country’s population and growth of a company over time – and since Apple integrated it with Siri on the iPhone 4S we (and many others) have come to rely on Wolfram as a trusted source for fact-checked and curated information and data analysis. The Verge takes a look at Wolfram Alpha Pro, a $4.99 a month service launching this Wednesday:

On Wednesday, February 8th, Wolfram Alpha will be adding a new, “Pro” option to its already existing services. Priced at a very reasonable $4.99 a month ($2.99 for students), the new services includes the ability to use images, files, and even your own data as inputs instead of simple text entry. The “reports” what Wolfram Alpha kicks out as a result of these (or any) query are also beefed up for Pro users, some will actually become interactive charts and all of them can be more easily exported in a variety of formats. We sat down with Stephen Wolfram himself to get a tour of the new features and to discuss what they mean for his goal of “making the world’s knowledge computable.”

The additions to the service sounds fantastic, and as I’ve already mentioned to the company, I hope the official iOS apps will be getting access to these new functionalities as well – especially if users will be able to create accounts and save favorites, it will be nice to be able to access those on the go. I particularly look forward to trying the Bring Your Own Data system, and checking whether Pro will make it easier for writers to embed data sets and reports on webpages.

Wolfram’s new Pro product should become available on Wednesday, February 8th, with a $4.99 subscription. For those who have never tried Wolfram Alpha: here’s an example query for “Apple revenue in 2011”, and Wolfram’s results for the company itself.

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On iPads and Personal Computers: A Post-PC Retrospective

There’s been a debate lately as to whether the iPad can fit into the so-called PC category. Following the release of several estimates and market research studies showing much different results when the iPad is included in the overall PC sales of the entire industry, a number of people have voiced once again their opinions on the matter, producing a variegate mix of diverging points. Our writer Graham Spencer chimed in as well, analyzing the reasons behind certain people’s assertion that the iPad can’t be a PC because it can’t fully replace a personal computer.

I, however, would like to take a different route and look at this issue from a broader perspective that includes data, Apple’s history, the current market’s situation, and the tech community’s change of direction on the “iPad as a PC” debate over the past two years.

The starting point, I believe, lies in the words Steve Jobs used to introduce the iPad back in 2010:

Everybody uses a laptop and a smartphone. And a question has arisen lately: is there room for a third category of device in the middle? Something that’s between a laptop and a smartphone. And of course we’ve pondered this question for years as well. The bar’s pretty high. In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. Better than a laptop. Better than a smartphone. Now, some people have thought…that’s a netbook. The problem is, netbooks aren’t better at anything. They’re slow, they have low quality displays and they run clunky old PC software. So, they’re not better than a laptop at anything. They’re just cheaper. They’re just cheap laptops. We don’t think they’re a new category of device.

In the few minutes that led to the iPad’s introduction, Jobs carefully set the tone and Apple’s position for the upcoming discussions on the true nature of the device: the iPad is meant to be a “third category” that executes “key tasks” better than a laptop, and better than a smartphone. He didn’t compare the iPad to a PC, but he did mention that Apple wouldn’t follow the trend of releasing cheap “netbooks” that “aren’t better at anything”. Of course, Steve Jobs iterated on his statements regarding the nature of the iPad a few months later at D8 Conference. This is where Jobs famously compared PCs to trucks:

When we were an agrarian nation, all cars were trucks, because that’s what you needed on the farm,” Jobs said at D8 last month. “But as vehicles started to be used in the urban centers, cars got more popular. Innovations like automatic transmission and power steering and things that you didn’t care about in a truck as much started to become paramount in cars….PCs are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of x people.

As you can see, Jobs’ public definition and positioning of the iPad slightly changed in the months between January and June 2010. I believe the more intimate setting of D8 got Jobs into a talking mood which helped him express what he truly felt about the iPad and PCs; I also believe Apple itself was (is) still trying to understand what the iPad ultimately is, thus definitions and public statements might change and evolve over time. Tim Cook stated numerous times that, whilst excited about the opportunities opened by iPad, Apple still has to fully understand just how much market there is behind it. Furthermore, keep in mind how Apple initially touted the iPad as a productivity machine (2010 keynote), then an entertainment platform (iPad 2 keynote) and subsequently as an educational machine (January 2012). Apple still has to fully grasp the potential of the iPad, and is firing on all cylinders to gain as much share as possible before the market is too crowded. That’s not to say Apple doesn’t have a strategy; in fact, they have multiple ones and they are trying to optimize the proper sequence for the company to put them in place.

Strategies, typically, are based on patterns, and Apple wouldn’t have gotten to exceed $46 billion in revenue if these patterns hadn’t been associated with the numbers and data coming in after the launch of the original iPad. The numbers speak clearly for Apple: of all iOS devices, the iPad has the most rapid trajectory in every quarter since launch with an impressive growth from 3.27 million units (first quarter) to 15.43 million units sold (last quarter). Horace Dediu has put together a nice chart showing the penetration of the iPad in terms of shipments and growth.

Numbers help establishing patterns that define strategies and business models. Sure enough, the early success of the iPad has allowed Apple to turn a product that represents a good 20% of revenue into a category worth focusing on for the future. As I explained in this article, if the source is to be believed, Tim Cook hinting at the iPad being a better alternative than a possible ARM-based, iPad-like MacBook Air is interesting for a number of reasons. First off, it sort of implies that tasks that can be accomplished with an iPad-inspired MacBook Air (that is, regular PC tasks with instant-on and a slimmer form factor) could be easily, if not better executed by the iPad itself. Indeed, the same report goes on to note that Tim Cook believes the iPad “satisfies—or will soon satisfy—the needs of those who might have been interested in such a product”. More importantly, assuming an ARM-based MacBook Air has ever been in testing within Apple and that such a machine would be positioned as an ultra-portable, fast and durable low-end Mac, it means Apple sees the iPad as the portable and lightweight personal computer for the masses seeking a high-quality product in the low end. Read more