Maps for iOS 6 wasn’t well received, prompting an apology from Apple and a brief App Store campaign that featured alternatives such as Google Maps. Apple’s core problem: they just didn’t have the data or the mapping prowess to compete with Google, the previous maps supplier and a popular provider for search, directions, and transit information. Apple’s strategy was to provide a core Maps experience, letting developers ship apps on the App Store that could take the spotlight for reviews and transit info.
For the past year, Apple has been trying to hire a number of “Ground Truth Experts” while acquiring companies like HopStop and Embark. They’ve made lots of improvements to Flyover, revisiting popular tourist spots to patch messy data. It’s a continual work in progress, but one year later, I expected to see more progress.


