THIS WEEK'S SPONSOR:

Kolide

The Fleet Visibility Solution for Mac, Windows, and Linux to Help You Securely Scale Your Business


Video Trailers Debut On The App Store With ‘Clumsy Ninja’

Apple is featuring Clumsy Ninja, an iOS game that was first announced at the iPhone 5 keynote in 2012, with a custom page on the App Store that, alongside a description, features a 1-minute trailer for the game. The custom “Featured” page is live on the UK App Store at the moment and it features Clumsy Ninja as Editor’s Choice for the week; it’s likely that the game will also be featured on the US App Store and other international stores later today.

The big news is, of course, the fact that Apple is embedding a video in the App Store, which has historically only allowed developers to include up to five static screenshots for their apps. Clumsy Ninja’s video opens the built-in iOS media player in portrait mode, and it features music playing in the background with no voiceover or custom App Store branding. It is, effectively, a game trailer on the App Store; right now, it’s only available in the special Featured page for the app, as the app’s regular App Store page doesn’t show the trailer.

The possibility of including videos alongside screenshots on the App Store has long been one of the most requested features by third-party developers who, over the years, have struggled to explain App Store customers the purpose of their app or game with just text and images. With iOS 7’s focus on motion and animations, the lack of videos on the App Store was particularly surprising, and it led many to wonder as to whether Apple would soon add support for videos besides screenshots. When iOS 7 was first announced in June, even Apple produced a series of short videos for the OS’ official website, where they showcased the new features and design through animations and quick demonstrations of Messages and other apps.

It’s unclear at this point if Clumsy Ninja will remain an isolated case or become the norm for the App Store going forward. It’s also not clear whether any developer will be able to add a video for their app on the App Store, or if trailers will be limited to Editor’s Choice and managed by Apple’s curation team on a weekly basis. Developers have traditionally resorted to creating videos and screencasts of their apps for their websites or YouTube channels, and an integrated solution available in the App Store alongside screenshots, description, and buy buttons would be a fantastic addition to better illustrate an app’s feature set, flow, and user experience.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.