Apple has opened registration for its Today at Apple classes that were announced last month as part of the redesign of its retail stores. The presentations and hands-on sessions, which feature topics like photography, programming, design, art, and music, are available in hundreds Apple retail stores.
Apple has created a new website called ‘Today at Apple’ to spotlight special sessions and let users search for topics that interest them. If you have locations services turned on, Today at Apple uses your location to find nearby events. Users can also filter sessions by topic and date.
Angela Ahrendts, Apple’s Senior Vice President of Retail, was interviewed by Daniel Roth of LinkedIn about the future of retail and the new Today at Apple concept. Retailers have been failing at an increasing rate in the US, in part due to competition from online stores. According to Ahrendts, retailers need to adapt by focusing more on shoppers’ experiences. Ahrendts also detailed some of the store changes being rolled out to support Today at Apple, including additional seating, audio equipment modifications, and the installation of 50,000 beacons in 30 countries.
You can watch LinkedIn’s interview with Angela Ahrendts after the break.