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Snowman Announces New Creative Studio and Its First App, Pok Pok Playroom, A Digital Play Experience for Kids

Today, Snowman, the studio behind some of our favorite games on Apple platforms like Alto’s Adventure and Odyssey, Where Cards Fall, and Skate City, announced Pok Pok, a new creative studio that is launching an app on May 20th called Pok Pok Playroom.

Pok Pok Playroom is an app designed to encourage interactive play with a series of digital toys that spark curiosity and creativity in kids in a low-key, calming environment. The app’s digital playroom includes multiple brightly colored toys that prompt children to explore through independent play. Here’s how Snowman explains the app in its announcement:

Pok Pok’s first app is called Pok Pok Playroom. It’s a playroom filled with educational toys that spark creativity, imagination and learning through open-ended play. There is no right or wrong way to play, only lots of opportunities for experimentation and exploration. Pok Pok puts kids at the centre of the experience so they can follow their noses and learn at their own pace.

I’ve been eagerly awaiting Pok Pok Playroom since I got a demo of an early version at WWDC in 2019 from Esther Huybreghts who, along with her husband Mathijs Demaeght, are the artist-duo and parents of two young children behind its development. I’ll have more to say about Pok Pok Playroom when it’s released on May 20th, but for now, check out the trailer, which does an excellent job of providing a feel for what the app is like:

Alongside the announcement of the trailer and app release date, Snowman announced that Pok Pok Playroom is part of a new creative studio called Pok Pok. The studio, which was incubated inside Snowman for the past few years, was co-founded by Huybreghts and Demaeght, along with Snowman’s Melissa Cash, Ryan Cash, and Jordan Rosenberg, and will continue to build Pok Pok Playroom and new content for it that will be released periodically.

For more information about the app and studio, visit playpokpok.com.

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