This Week's Sponsor:

Kolide

Ensure that if a device isn’t secure it can’t access your apps.  It’s Device Trust for Okta.


Slow Start? AT&T and “The Switch” iAds Rolling Out to Users

Business Insider has just found out that Apple is rolling out to new iAd campaigns: one for AT&T’s $15 monthly data plan and one for “The Switch” movie Jason Bateman and Jennifer Anniston, which debuted last week.

I haven’t been able to test them, but from what I read on BI’s report - they look great.

Business Insider reports a little jerkiness in AT&T’s iAd though:

“The AT&T ad shows up in the BuzzFeed app. It wants to show us how much mobile Internet access we can get for $15 per month. We tap on it.

In the background, a bunch of clips from web pages. (This sort of reminds us of a recent Sprint ad.) Presumably, all this Internet combined would eat up AT&T’s 200 MB, $15/month mobile data plan.

You can slide your finger around the iPhone to pan around this big background image. It’s a little jerky, and unfortunately, it doesn’t seem like you can zoom in and read the stories closer. But we get it, that’s a lot of Internet!

If you tap on the AT&T logo in the cloud, you get a menu with various options.”


Scrolling issues aside, the ad looks pretty cool and feature-rich. This is exactly what people expect from iAds: interactivity. Menus, animation, friendly options to help you better understand a product. As for the “The Switch” iAd,  this one is very rich, too. You can look for nearby theaters (using a Google Map), check out some pictures from the movie, answer some funny quiz questions and even play a “Build a Baby” mini-game inside the iAd. You can also save results to the Camera Roll. Cool.

They said iAds were not off to a happy start. To me, this looks like one hell of a start.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.