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Kolide

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Siri Featured in Apple Ad Starring The Rock

Apple released an advertisement showcasing Siri starring former pro-wrestler turned film star, Dwayne (‘The Rock’) Johnson. Teased yesterday by Johnson on Twitter and Facebook, the video, posted to Apple’s YouTube channel, features Johnson accomplishing a long list of life goals with the help of Siri during a single day. The tongue-in-cheek spot highlights several Siri features such as:

  • reading Johnson’s schedule;
  • creating a reminder;
  • scheduling a Lyft ride;
  • getting the weather forecast;
  • reading email;
  • displaying photos;
  • texting someone;
  • converting measurements;
  • playing a playlist;
  • starting a FaceTime call; and
  • taking a selfie.

The Siri ad is a clever and entertaining way of explaining the breadth of tasks that can be accomplished with Siri, from the basics like weather forecasts to less well-known features like taking a selfie.

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