This Week's Sponsor:


Ensure that if a device isn’t secure it can’t access your apps.  It’s Device Trust for Okta.

Report: Apple Grabs 74% Of Tablet Market

According to a new report by research firm Canalys, in the first quarter of 2011 Apple grabbed 74% of the worldwide tablet market. Canalys is the first firm to include tablets and, more specifically, the iPad in total PC shipments, and as the PC market grew 7% overall in Q1, the research group notes how the most impressive growth was reported by Apple.

Taking into consideration the iPad’s ‘halo effect’ on the company’s other products, Apple has grown considerably in most markets worldwide,’ said Canalys Analyst Tim Coulling. ‘As the iPad 2 and its competitors continue to roll out, we expect pad sales to propel PC market growth for the rest of the year.

Apple continued with its strategy to dominate the pad market, with the iPad or iPad 2 available in 59 markets by the end of Q1. A combination of strong Q4 sales and the announcement of the iPad 2’s launch across major markets at the end of March contributed to Apple’s iPad shipments being down 31% sequentially. The full impact of the iPad 2 launch will not register until subsequent quarters, as Apple gets the product into the hands of consumers.

Apple positioned #4 in worldwide total PC shipments behind HP, Acer and Dell, shipping 8.5 million computers & tablets in Q1, as opposed to 2.9 million Mac shipments in the year-ago quarter. Whilst Dell was the only PC vendor of the three ahead of Apple to post positive growth in the quarter with a 2.8% increase, Apple reported a 187.9% growth with Macs and iPads combined.  Canalys notes tablet shipments reached 6.4 million units in the quarter, with Apple grabbing 74% of the market. In their Q2 2011 earnings call for the quarter that ended on March 26th, Apple posted record revenue of $24.67 billion with 4.69 million iPads and 3.76 million Macs sold. iPad shipments are expected to grow in Apple’s Q3 as suppliers recover from the Japanese disaster and are able to meet demand of tablet components such as LCD displays and RAM.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.