Apple has announced that it has named Isabel Ge Mahe Managing Director of Greater China, a newly-created position within the company. Ge Mahe most recently led Apple’s wireless technology engineering teams working on cellular, WiFi, Bluetooth, NFC, location, and motion technologies. She has also overseen the engineering teams developing Apple Pay, HomeKit, and CarPlay.
Apple CEO, Tim Cook, had this to say about the appointment:
“Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team,” said Tim Cook, Apple’s CEO. “She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership.”
Ge Mahe, who will start in her new position later this summer in Shanghai, added:
“I’m honored to have this opportunity to represent Apple in China and work more closely with our incredibly talented team,” said Isabel Ge Mahe. “Everyone at Apple is proud of the contributions we make to the communities where we do business, and I am looking forward to deepening our team’s connections with customers, government and businesses in China to advance innovation and sustainability.”
As Ge Mahe’s appointment underscores, China is an important market for Apple. The country accounted for 29% of Apple's revenue in the March 2015 quarter according to Recode. Since then, however, revenues generated in China have slipped as the iPhone has lost market share to other mobile phone manufacturers.