In their August 2010 ad impressions report, Millennial Media report that iOS devices accounted for 48% of total advertisement impression in the month of August.This is a great figure on its own but compared to 26% for Android, it seems amazing.
Even in the just phones section (which excludes the iPad and iPod touch) Apple is still miles ahead achieving 28.32% of impressions, with Samsung on 15.46% and Motorola on 14.32%.
If you look at just smartphones, Apple still leads by miles with 27.67% of ad impressions, with the nearest rival, the Motorola Droid, having a pathetic 9.44%.
Unlock MacStories Extras
Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.
Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.
Starting at $5/month, with an annual option available.
Join the Club.
A Club MacStories membership includes:
- MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
- MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
- Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
- Access to occasional giveaways, discounts, and free downloads.