Backflip Studios, the developer behind the popular iPhone games of Paper Toss, Ragdoll Blaster 2 and Strike Knight today announced that their mobile games have been download more than 100 million times - as a comparison, Angry Birds has been downloaded over 200 million times. It notes that roughly 80% of the downloads have originated from the iPhone, with about 20% from Android.
Backflip has around 25 million monthly active users, which is already up from 20 million in December last year, even more impressive is the 2.5 million daily active users that Backflip entices across its entire network of games. Roughly a third of the company’s revenue comes from App Store sales whilst another third comes from advertising (last October advertising was worth half a million dollars per month for Backflip) and another third from in-app purchases. Backflip’s success isn’t slowing down either, its revenue and user growth is between double and triple what it was just a year ago and its free games generate more than a billion impressions a month.
The Backflip team, which is self-funded and has 23 employees, is ramping up for a number of game releases coming this summer. Launching today was Strike Knight HD, the iPad version of the popular bowling game, and then there will Shape Shift, Backflip Solitaire and Boss Battles. Most, if not all, will initially be offered for free, following the success of Backflips ‘Summer of Free’ promotion that drew the company a huge success.
[Via VentureBeat]
