Some more fragments of information have leaked out about what this weekends rumoured Apple Store 2.0 relaunch will bring. According to MacRumors, the iOS Apple Store app will be updated, bringing with it full support for building custom, built-to-order Macs.
It is suggested that the app update will bring all the features and purchasing options that the online Apple Store currently offers – meaning the ability to customize everything from the processor to memory and even pre-installed software. Add-ons, like printers and AppleCare, would also be options for customers to select when using the Apple Store app for ordering a new Mac. The Apple Store app was released just over a year ago but has always been somewhat limited, only offering customers the ability to order the base configurations of each Mac and with options for AppleCare or One to One.
With this update, it seems clear that Apple has opted to move the mobile ordering experience into an app rather than deploying it as a mobile-formatted website.
With this latest leak, it seems reasonable to expect a fairly large and broad revamp of the Apple Store experience, just days after its 10 year aniversary. From what has leaked and been rumoured, there is expected to be minor store makeovers, a revamp of the internal RetailMe service on iPad 2s, a new internal “Daily Download” application for store employees and now a new Apple Store app for iOS.