Leave Your Phone, and Focus on Real Life

Apple Reaches 100th iAd Campaign

The Loop reports Apple has successfully launched its 100th iAd campaign in late March with real estate company Coldwell Banker:

Apple on Wednesday said it had launched the 100th iAd campaign with real estate company Coldwell Banker.

The iAd allows iPhone and iPod touch users to search for their dream home, scrolling through visually driven search features to find specific homes matching their criteria. You can search by price, zip code, and include images of the homes.

So far, the campaign is bringing “glowing results” with 11 pages on average viewed per visit, engagement time above one minute and conversion rates four times higher than standard search ads. Apple’s iAd is currently live in 7 countries across America and Europe, with a minimum buy of $500,000, lowered from $1 million to allow smaller companies to launch campaigns to display on iOS devices. iPhones, iPod touches and iPads are supported, but a recent email from a member of the iAd team suggested Apple, following a request from advertisers, has shifted its targeting focus to hide advertisements from some kids-oriented apps.

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.