THIS WEEK'S SPONSOR:

SaneBox

Organize Your Inbox and Never Waste Time on Email Again


Apple Reaches 100th iAd Campaign

The Loop reports Apple has successfully launched its 100th iAd campaign in late March with real estate company Coldwell Banker:

Apple on Wednesday said it had launched the 100th iAd campaign with real estate company Coldwell Banker.

The iAd allows iPhone and iPod touch users to search for their dream home, scrolling through visually driven search features to find specific homes matching their criteria. You can search by price, zip code, and include images of the homes.

So far, the campaign is bringing “glowing results” with 11 pages on average viewed per visit, engagement time above one minute and conversion rates four times higher than standard search ads. Apple’s iAd is currently live in 7 countries across America and Europe, with a minimum buy of $500,000, lowered from $1 million to allow smaller companies to launch campaigns to display on iOS devices. iPhones, iPod touches and iPads are supported, but a recent email from a member of the iAd team suggested Apple, following a request from advertisers, has shifted its targeting focus to hide advertisements from some kids-oriented apps.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.