This Week's Sponsor:

Listen Later

Listen to Articles as Podcasts

Apple Preparing To Increase The Length of iTunes Previews to 90 Seconds

According to Symphonic Distribution (via MacRumors) Apple has sent notifications out to music labels to communicate that they’re getting ready to extend iTunes Music previews from 30 seconds to 90 seconds for songs that are at least 2 minutes and 30 seconds long.

We have just received the notification from Apple that this will be happening soon and are very excited to report the news as we firmly believe this is a decision that will show an increase of sales for our partners. Below is an excerpt from the email we have received.

As you can see in the screenshot above, by continuing to offer music on the iTunes Store labels agree to the new terms. Previews for songs shorter than 2 minutes and 30 seconds won’t change to the new 90 second clip format.

CNET posted a rumor claiming that iTunes previews were set to change to 90 seconds two days before Apple’s music event in September.

Join

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Unwind, a fun exploration of media and more.

He can also be found on his other podcasts on Relay FM: Connected and Remaster, two shows about Apple and videogames, respectively.

@viticci
@viticci
@viticci@macstories.net
viticci@macstories.net