This Week's Sponsor:

Kolide

Ensures that if a device isn’t secure it can’t access your apps.  It’s Device Trust for Okta.


Apple Introduces New M3 MacBook Airs

Source: Apple.

Source: Apple.

Apple has unveiled new 13- and 15-inch MacBook Airs that feature the M3 processor, Wi-Fi 6E, support for two external displays, and up to 18 hours of battery life.

The M3 chipset features an 8-core CPU, up to a 10-core GPU, and up to 24GB of unified memory. Apple says that makes the new Airs up to 60% faster than the M1 Air and 13x faster than the fastest Intel-based Air, but they do not compare it to the M2 Air. The M3 MacBook Airs also include Apple’s latest media engine, which supports AV1 decoding for video streaming services.

Source: Apple.

Source: Apple.

Apple provided other points of comparison between the new M2 MacBook Airs and the M1 and fastest Intel models based on tests conducted in January:

  • Game titles like No Man’s Sky run up to 60 percent faster than the 13-inch MacBook Air with the M1 chip.
  • Enhancing an image with AI using Photomator’s Super Resolution feature is up to 40 percent faster than the 13-inch model with the M1 chip, and up to 15x faster for customers who haven’t upgraded to a Mac with Apple silicon.

  • Working in Excel spreadsheets is up to 35 percent faster than the 13-inch model with the M1 chip, and up to 3x faster for customers who haven’t upgraded to a Mac with Apple silicon.

  • Video editing in Final Cut Pro is up to 60 percent faster than the 13-inch model with the M1 chip, and up to 13x faster for customers who haven’t upgraded to a Mac with Apple silicon.

  • Compared to a PC laptop with an Intel Core i7 processor, MacBook Air delivers up to 2x faster performance, up to 50 percent faster web browsing, and up to 40 percent longer battery life.

In its press release, Apple also says the M3 MacBook Air’s 16-core Neural Engine and CPU and GPU machine learning accelerators make it the best laptop for AI, too.

Source: Apple.

Source: Apple.

The new 13-inch MacBook Airs start at $1,099 ($999 for education customers). The new 15-inch models start at $1,299 ($1,199 for education customers). Both models are available to order today in midnight, starlight, silver, and space gray, with deliveries and in-store availability beginning Friday, March 8th.

In addition, Apple has dropped the price of the 13-inch M2 MacBook Air to $999 ($899 for education customers).

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.