For longer than I can remember now, Apple has plucked photos taken by iPhone users from the vast sea of images posted online and featured them on billboards, in print advertising, and online. Today, the company announced that through February 7th, it’s running a Shot on iPhone Challenge. Apple says that:
A panel of judges will review worldwide submissions and select 10 winning photos, to be announced in February. The winning photos will be featured on billboards in select cities, Apple retail stores and online.
Apple’s announcement also introduces the contest’s 11 judges, 6 of whom are from Apple and 5 of whom are outsiders with backgrounds in photography. The Apple team includes Phil Schiller, members of his marketing team, and others who work on Apple’s photo software. The rest of the judges include former White House photographer Pete Souza, travel photographer Austin Mann, who we recently interviewed for Club MacStories, Annet de Graaf, a travel photographer and author of iPhone photography books, Luisa Dörr who shot TIME magazine’s special Firsts issue entirely on an iPhone, and Chen Man, a visual artist and creator of photography-based social apps.
If you’d like to submit your iPhone photos, here’s what to do:
Post your best photo taken on iPhone to Instagram or Twitter with the #ShotOniPhone hashtag to participate in the the Shot on iPhone Challenge. Weibo users can participate as well using #ShotOniPhone#. In the image caption, note which model was used. Alternatively, you can also submit the photo in its highest resolution to email@example.com with the file format ‘firstname_lastname_iphonemodel.’ Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app or with third-party software. Submissions for photos begins at 12:01 a.m. PST on January 22 and ends at 11:59 p.m. PST on February 7. You must be 18 years of age or older to participate, and this challenge is not open to Apple employees or their immediate families.
I’ve always enjoyed Apple’s Shot on iPhone ad campaigns. It will be fun to see which shots its judges pick from what I can only imagine will be a huge number of submissions.