THIS WEEK'S SPONSOR:

Backblaze

Astonishingly Easy And Unlimited Cloud Backup


AOL Launching Flipboard-like “Editions” for iPad This Summer

Following a trend that sees publishers and companies struggling to deliver personalized content to iPad owners who want to filter news and articles out of their Twitter and Facebook social feeds, AOL is planning on releasing a Flipboard-like magazine for iPad this summer called Editions, BusinessInsider reports. Editions, currently teased on the web with an official landing page, appears to be a much more complex solution than Flipboard though: whilst the iPad app of the year 2010 pulls any link shared on your Twitter or Facebook account, not applying any sort of filtering or smart recognition algorithm, Editions will try to be intelligent enough to only display content that’s relevant to you, related to your location, in a way that reminds of a daily newspaper delivered to you once a day. Call it a mix between Flipboard and News Corp.’s The Daily, AOL’s Editions will even go as far as creating a cover for the top story in your social feed, as well as aggregating all content from AOL-owned publications like TechCrunch and Engadget.

To pick these stories, Editions will look at what your social networks are recommending and the general topics they seem to be interested in, as well as your location (to deliver local news). Then, it will look at which stories you click on and how long you spend reading them, and adjust over time.

Editions is also not meant to replace Web surfing – instead, it will be delivered once a day, just like a newspaper. Temkin noted that AOL’s usage statistics show that people don’t use an iPad like a mobile phone, checking it constantly throughout the day. Instead, usage peaks at morning and night, when people are home and have some time to sit back and read.

Editions will launch this summer (before September 20th, they say) only on the iPad, as AOL doesn’t believe Android tablets will gain much “traction.” The idea sounds interesting – as every concept revolving around automatic news personalization does – but it’ll have to face fierce competition from the likes of News.me (which relies on a similar concept and is developed by the folks behind URL shortening service bit.ly), Yahoo’s upcoming Livestand and the next version of Flipboard, which is rumored to be heavily based on a new algorithm for better news filtering as the result of the acquisition of Ellerdale Project last year. Flipboard recently announced they tripled the app’s usage and doubled the userbase in just over two months.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.