Apple in Business Land

Rex Hammock:

I’ve watched closely (as both a customer and writer) as Apple has made attempts to better serve small business and corporate customers.

But I have a hard time believing Steve Jobs has ever obsessed over the B2B marketplace the way he’s obsessed over the materials that go into the glass staircases of major Apple Stores.

Perhaps because he has (in my opinion, brilliantly) focused the company’s products so much on great design that delights consumers, Apple’s varsity squad of product designers may have lacked the bandwidth to apply such attention to designing products that display such a deep understanding of how businesses use technology.

I just wonder if Jonathan Ive has ever sat in on a meeting where a discussion was taking place on how small business managers want to share contacts and calendars among their employees, for instance?

It’d be nice to see an update to this tomorrow, but I think the whole event will be focused on “OS X Lion Sneak Peek”.  Just for the sake of comparison, this is how Apple promotes the upcoming enterprise features in iOS 4.2 for iPad, business apps, iPhone in business and profiles.