Quinn Nelson of Snazzy Labs has an excellent video about the trouble with gaming on the Mac. The video’s title says it all: “Macs Can Game. But Apple Can’t.” As Nelson explains, it’s not the hardware or the software that’s holding the platform back. It’s the size of the Mac market and the lack of any apparent strategy to attract more than a few big-name game studios to the Mac.

Nelson’s critique is spot-on. More than ever, Apple seems to be interested in and care about gaming on the Mac. That’s gotten a lot of people’s hopes up, including mine, but the company needs to start spending money to get AAA games as exclusives on the platform if it ever wants to compete with the PC gaming market. Apple spent the money to go from Planet of the Apps to Ted Lasso, and it’s going to have to do the same with videogames if it wants to attract the industry’s biggest names and titles.