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Apple’s New “Why iPhone” Campaign

Every iPhone we’ve made — and we mean every single one — was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.

Apple’s new iPhone marketing campaign (via MacRumors) follows in the footsteps of recent ads that noted “If it’s not an iPhone, it’s not an iPhone”.