As reported by Andrew Liszewski at The Verge, Amazon has updated the Kindle app to add a “Get Book” button, a direct result of last week’s contempt order entered by Judge Gonzalez Rodgers. When tapped, it takes users to the Amazon page for the book in Safari with the Kindle version selected. Before today’s update, you couldn’t purchase a book without going to Safari first.

In a low key statement to The Verge over email, Amazon’s Tim Gillman said:

We regularly make improvements to our apps to help ensure we are providing customers the most convenient experience possible. By selecting ‘Get Book’ within the Kindle for iOS app, customers can now complete their purchase through their mobile web browser.

I expect other companies will follow Amazon and Spotify’s leads in the coming weeks. Although Apple has appealed Judge Gonzalez Rodgers’ contempt order, the Judge declined to stay its enforcement during the appeals process. It’s always possible an appeal could force Amazon and others to undo changes like this, but I think a more likely outcome is that an appellate court allows Apple to charge a fee where Judge Gonzalez Rodgers wasn’t – one that’s lower than the 27% that got Apple into trouble in the first place.