The highly anticipated new version of taptaptap’s Camera+ was released only two days ago, and while we’re still testing it in real-life situations before our huge review, we do think already it’s a great app update. In fact, Camera+ is one of our Top Camera Apps of 2010.
According to the numbers shared by taptaptap’s John Casasanta, Camera+ 2 has sold 500,000 copies so far. This made the app quickly climb the charts of the App Store, placing it at the #2 spot of overall Top Paid Apps right behind Angry Birds and above all the discounted EA games, which have taken over the iPhone and iPad App Store charts. Casasanta doesn’t know whether Camera+ will manage to get to #1 before the iTunes Connect shutdown (the App Store charts will be “frozen” from today until December 28th, and developers won’t be able to submit new apps, updates or price changes) or not, but releasing Camera+ this week was a clever marketing move nonetheless. They priced the app at $0.99 to celebrate the re-launch, put an additional effect pack in the app sold through in-app purchase and gained visibility thanks to all the blogs and Twitter users who mentioned Camera+ these 2 days. Thus, it got to #2 and it will likely stay there until next week. Very clever indeed.
Just as a reminder: the first version of Camera+ generated $250,000 in revenue in the first month of sales earlier this year. Well deserved.
