Create, edit and, collaborate on desktop and mobile for free

32% Of iPad Owners Have Never Downloaded An App

The App Store is famous because of its simplicity and one-click downloads, right? I mean, that’s the reason Steve Jobs is even bringing it to the Mac. Well it turns out that according to a survey by nielsenwire, 32% of iPad owners have never downloaded an iPad app, and 5% have downloaded only free apps.

You can see the numbers in the pie chart below. 63% of iPad owners have bought apps in the store, with Games obviously taking a huge 62% of the charts.

I believe nielsenwire is a reliable source, but I really can’t see why would anyone want to keep a device apps-free. Maybe it’s the iTunes account creation process?

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.