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iOS Plays a Big Role at the Game Developers Conference without Apple’s Direct Participation

Just before the annual Game Developers Conference began in San Francisco, Epic Games released its hit game Fortnite on iOS. In the first four days as an invitation-only game, it made over $1.5 million. As the conference got into full swing this week, PUBG was released. Both games are full versions of their PC and console counterparts and support cross-platform play, which is an impressive accomplishment.

Matthew Panzarino of TechCrunch interviewed Apple Vice President Greg Joswiak about the ramifications for mobile gaming:

“They’re bringing the current generation of console games to iOS,” Joswiak says, of launches like Fortnite and PUBG and notes that he believes we’re at a tipping point when it comes to mobile gaming, because mobile platforms like the iPhone and iOS offer completely unique combinations of hardware and software features that are iterated on quickly.

“Every year we are able to amp up the tech that we bring to developers,” he says, comparing it to the 4-5 year cycle in console gaming hardware. “Before the industry knew it, we were blowing people away [with the tech]. The full gameplay of these titles has woken a lot of people up.”

Ryan Cash of Snowman, part of the team that recently released Alto’s Odyssey agreed:

“We have a few die-hard Fortnite players on the team, and the mobile version has them extremely excited,” says Cash. “I think more than the completeness of these games (which is in of itself a technical feat worth celebrating!), things like Epic’s dedication to cross-platform play are massive. Creating these linked ecosystems where players who prefer gaming on their iPhones can enjoy huge cultural touchstone titles like Fortnite alongside console players is massive. That brings us one step closer to an industry attitude which focuses more on accessibility, and less on siloing off experiences and separating them into tiers of perceived quality.”

There’s a lot to like about iOS if you’re a game developer. The hardware is iterated on faster than consoles, a high percentage of users are on the latest version of the operating system, the device is always with players, and the install base is enormous. Those are all factors that have led iOS devices to succeed as gaming platforms, even though it sometimes feels as if Apple doesn’t quite understand the industry. The fact that Greg Joswiak comprehends the importance of full console games coming to iOS gives me a little hope that we may see better support for games on platforms like the Apple TV in the future.

For more from Ryan Cash about the state of gaming on iOS and a look behind the scenes at the making of Alto’s Odyssey, check out Episode 45 of AppStories.

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Small Companies Can’t Play by Apple’s Rules

Haje Jan Kamps, writing for TechCrunch:

Walking into my first ever meeting with a structural packaging designer, I started rooting around in my bag before exclaiming, “This is the sort of thing I want!” She leaned forward in her chair, delighted to have a customer with a strong guide, then groaned audibly when she saw what I had placed on the table: the packaging from my new iPhone.

“You can have anything you want,” she countered, “but if you want your packaging to look and feel like Apple’s, you’ll have to increase the unit cost for your packaging by 10x.”

Packaging is just one example — there are dozens — of why Apple is a rank outlier in almost every way. Or, put differently: Using the Cupertino-based company as your template for how to build a startup is not a great idea.

Kamps’ piece is a fascinating exploration into why it’s not so easy to follow Apple’s lead – and why, in many cases, a company shouldn’t even try. Some of the benefits that come with having a quarter-trillion dollars in the bank, and manufacturing products at massive scale, are completely unattainable for nearly every other company in the world.

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Connected, Episode 184: They Perfected It, Mum

WWDC is announced, Apple acquires a digital magazine service, and Myke and Federico discuss some ‘iOS Little Wonders’, because Stephen is away.

On this week’s Connected, we talked at length about Apple’s acquisition of Texture and what it might mean for the future of Apple News. You can listen here.

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Leaving the “Series 0” Apple Watch Behind

I’ve been keeping an eye on the adoption of the Apple Watch Series 3 since its introduction last fall. From a development perspective the Series 3 is a delight to work with. It is fast, capable and LTE allows a wide variety of new applications (for example, the podcast support I added to Workouts++).

This stands in contrast to the challenges of working with the Series 0 (or Apple Watch (1st generation) as Apple would call it). It is just slow and honestly a bit painful to develop for. Even basic things like deploying your application to the watch can take uncomfortably long amounts of time. In daily use the Series 0 is probably “good enough” for many customers, especially with the speed/stability improvements added in watchOS 4, but as a developer I can’t wait until I no longer have to support it.

Which is why I’ve been watching the Apple Watch adoption curve within my apps (specifically Pedometer++ for this analysis) quite carefully. My personal hope is that this summer when we get watchOS 5 it will drop support for the Series 0 and free Apple to really push forward on what is possible for developers. But in order for that wish to be realistic I imagine Apple will need the daily use of those first watches to have died down significantly.

These are fascinating numbers about the adoption of different Apple Watch models by David Smith, who makes some of the best apps for the platform.

I’ve been wondering about when Apple could drop support for the original Apple Watch in new versions of watchOS. For context, the original iPhone, launched in 2007, couldn’t be updated to iOS 4 in 2010, three years later. The Apple Watch will have its official third anniversary next month. I suppose that Apple Watch owners hold onto their devices for longer, but if old hardware is stifling innovation for the developer community who wants to push Watch apps forward (as much as that is possible with the current tools), then maybe it is time for Apple to move on.

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New Google Maps APIs Empowering Game Developers to Create Premium AR Experiences

Andrew Webster, writing for The Verge:

There’s been a wave of location-based mobile games announced recently, based on everything from The Walking Dead to Jurassic World. It turns out these games have more in common than just timing: they’re all powered by Google Maps. Today Google is announcing that it’s opening up its ubiquitous mapping platform to allow game developers to more easily create real-world games. The next Pokémon Go might finally be on the way.

Gaining access to a real-time mapping source like Google Maps is huge for developers, but the additional tools that go along with Google’s newly announced game platform take that a step further. Google is also launching a Unity SDK to tie into its mapping data, and enabling gameplay experiences to be built around specific locations or location types.

Developers can do things like choose particular kinds of buildings or locations — say, all stores or restaurants — and transform each one. A fantasy realm could turn all hotels into restorative inns, for instance, or anything else.

This sounds like it could be a huge boon to the mobile game market, particularly when combined with tools like Apple’s ARKit. Yes, it means we’ll probably get tired of all the games trying to replicate Pokémon GO’s success, but these new developer tools will also likely enable some truly immersive, exciting gaming experiences.

Google created a video that shows off just a glimpse of what’s possible with its new Maps APIs.

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AppStories, Episode 46 – App Culture: Health, Fitness, and Quantified Self Apps

On this week’s episode of AppStories, we look back at where health, fitness, and quantified self apps have been, where they’re going, and how hardware and software advancements are changing the way we track and gain insights about our health and fitness.

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Apple Adds USB-C Connectors and Lightning to 3.5mm Output Cables to MFi Specification

Apple’s MFi licensing program, which allows accessory makers to manufacture Apple-certified products that are compatible with iPhones, iPads, and iPods, has been updated to allow accessory makers to create licensed devices that feature USB-C connectors. According to a report by 9to5Mac, the connectors cannot be used for passthrough charging or syncing of iOS devices, but will allow battery packs, speakers, and other accessories to be charged using the USB-C cables included with compatible Macs and from third parties. The specification does not include USB-C to Lightning cables, which are only available from Apple and are necessary to fast-charge iPhones and iPads.

The Lightning to 3.5mm output cable specification allows accessory makers to make cables to route the output of a Lightning port to a 3.5mm headphone jack input. This was only possible previously by chaining Apple’s Lightning to 3.5mm input adapter with a male-to-male 3.5mm cable. With the new specification, accessory makers will be able to reduce that setup to a single cable that will work with devices like speakers that include a 3.5mm input.

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