On this week’s episode of AppStories, we discuss the world of apps for viewing, organizing, marking up, editing, and creating PDFs.
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Apple launched iMessage Business Chat earlier this year as part of iOS 11.3, but at the time only a select few companies were signed on to support the feature. Four months later, we’re now starting to see the next Business Chat partners go live. Sarah Perez reports for TechCrunch:
In addition to Dish becoming the first TV provider to support Business Chat, Apple says it has also added four other brands, Aramak, Four Seasons, Harry & David, and American Express, in addition to five new technology platforms businesses can integrate with.
To this point Business Chat has primarily been deployed as a customer support solution, but with these new companies comes more diversity in how the feature is being used. In particular, I’m intrigued by what Aramark is doing with Business Chat as a customer service tool. Perez writes:
Aramak is piloting a 10-game “Brew2You” program at Citizens Bank Park, the home of the Philadelphia Phillies. Fans will be able to scan a QR code on their seat back in three sections to order beer or water over iMessage, and have it delivered right to their seat.
Ordering drinks at a ball game is a perfect use case for Business Chat, and one I hope catches on with related markets, both sports and otherwise. Movie theaters, concerts, or Broadway shows that offer the ability to order refreshments from your seat would be another great fit.
I used Business Chat for the first time last week with Dish, and the service worked as advertised, offering a pain-free support experience that’s miles ahead of a traditional phone call or other web chat service. While expansion has gotten off to a slow start, I’m hopeful that with Apple targeting not just individual brands, but also large platforms like Cisco, it will be easy for more businesses to get on board sooner rather than later.
iFixit ran more tests and took a closer look at the keyboard membrane that was added to the 2018 MacBook Pro released last week. It turns out, the membrane is one sheet of die-cut silicone with tiny cutouts to allow keycaps to connect to the butterfly switches beneath.
To test how well the new design holds up against dust, iFixit sprayed a new MacBook Pro with a dusting of paint additive. They then tore apart the notebook and found:
Lo and behold, the dust is safely sequestered at the edges of the membrane, leaving the mechanism fairly sheltered. The holes in the membrane allow the keycap clips to pass through, but are covered by the cap itself, blocking dust ingress. The previous-gen butterfly keys are far less protected, and are almost immediately flooded with our glowing granules. On the 2018 keyboard, with the addition of more particulate and some aggressive typing, the dust eventually penetrates under the sheltered clips, and gets on top of the switch—so the ingress-proofing isn’t foolproof just yet. Time will tell how long the barrier will hold up.
iFixit followed up by testing with grittier sand, which managed to cause keys to stick.
It’s good to see that the MacBook Pro’s keyboard withstands fine particles better than earlier models in testing. The real test, of course, is long-term human testing. Only time will tell whether the 2018 MacBook Pros can hold up when faced with a crumbly muffin in your local café or the pollen blowing across your keyboard as you browse the web in your backyard.
Federico bought an iPod touch, Nest and Instapaper both have new bosses and the world is finally getting the leg emoji it deserves.
On this week’s Connected, I also shared a status update on my iOS 12 review and the apps I’m using to put it together. You can listen here.
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Fun new project by iOS developer extraordinaire Guilherme Rambo – Sharecuts is a (so far, beta and invitation-only) directory to browse and install custom shortcuts created by other users. Sarah Perez has more details at TechCrunch:
But by the time iOS 12 releases to the public later this fall, Sharecuts’ directory will be filled out and a lot more functional.
The premise, explains Sharecuts’ creator Guilherme Rambo, was to make an easily accessible place where people could share their shortcuts with one another, discover those others have shared, and suggest improvements to existing shortcuts.
“I was talking to a friend [Patrick Balestra] about how cool shortcuts are, and how it should be easier for people to share and discover shortcuts,” says Guilherme. “He mentioned he wanted to build a website for that – he even had the idea for the name Sharecuts – but he was on vacation without a good internet connection so I decided to just build it myself in one day,” he says.
The site is currently a bare bones, black-and-white page with cards for each shortcut, but an update will bring a more colorful style (see below) and features that will allow users to filter the shortcuts by tags, vote on favorites, among other things.
This isn’t the first time users have tried to launch curated directories for workflows (there were a bunch for the old Workflow app), but I think projects like this are going to be especially important given the lack of an official public directory for Shortcuts; the gallery built into the Shortcuts app is managed by Apple and doesn’t accept user submissions. For now, Sharecuts works by uploading plain .shortcut files to the service, but I’m hoping that, once Apple brings back link-based sharing, you’ll be able to just paste a link to a shortcut you’ve created. In the meantime, you can find a couple of shortcuts I’ve shared here and here.
On this week’s episode of AppStories, we discuss the apps we use to manage large projects like the MacStories and AppStories coverage of the App Store’s 10th anniversary and Apple’s fall OS releases.
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Today, we’re announcing that Pinterest has entered into an agreement to transfer ownership of Instapaper to Instant Paper, Inc., a new company owned and operated by the same people who’ve been working on Instapaper since it was sold to betaworks by Marco Arment in 2013. The ownership transfer will occur after a 21 day waiting period designed to give our users fair notice about the change of control with respect to their personal information.
We want to emphasize that not much is changing for the Instapaper product outside the new ownership. The product will continue to be built and maintained by the same people who’ve been working on Instapaper for the past five years. We plan to continue offering a robust service that focuses on readers and the reading experience for the foreseeable future.
Following Pinterest’s acquisition of Instapaper almost two years ago, there was a reasonable level of concern about what that change would mean for the popular read-it-later service. From an outside perspective, however, it seems like the transition has gone smoothly – which makes today’s announcement all the more surprising.
It will be interesting to see what changes this move brings in the short-term. In the immediate future, the company has already confirmed it’s working hard on making Instapaper available in Europe again. Looking further out, the service’s business model is a big question mark. Before Pinterest came along, Instapaper offered a premium subscription option that was later discontinued post-acquisition and its features made publicly available to all users. A new subscription plan may be in the works, likely with currently unannounced new features. Only time will tell what the future holds, but in any case, it’s always nice to see an app’s development team in full control of its product’s destiny.
I recently came across a demo of AR Quick Look, an iOS 12 feature that allows apps to present 3D and AR previews for objects built using the new USDZ file format. Shopify, the popular e-commerce platform, is going to take advantage of AR Quick Look to let customers preview items in their surroundings directly from Safari, contextually to the shopping experience.
Here’s Daniel Beauchamp, writing on the Shopify AR/VR blog:
For the past three years, Shopify has been exploring how AR / VR will change the way consumers shop. Last year, we showed how Apple’s ARKit could be used to provide compelling AR commerce experiences. The main complexity was that ARKit needed to be run in an app. This meant that Shopify merchants looking to offer these experiences had to have their own unique mobile apps that customers would need to download.
With iOS 12’s AR Quick Look, 3D models of products in the usdz file format can be uploaded directly to online Shopify stores and viewed in AR right within Safari, without needing to download a separate app.
His video gives you an even better idea of the integration possible between Safari, ARKit, and Apple Pay in iOS 12:
Beauchamp argues that “the web is how AR becomes mainstream” – looking at these demos, it’s hard to disagree. Not having to install a dedicated ARKit app for every single online store we use and actually having the ability to share and preview models from Safari or Messages is going to remove a ton of friction from the current ARKit experience (as far as shopping is concerned). I can imagine that producing 3D objects at scale will be merchants’ biggest hurdle in the short term, though.
I wasn’t aware of this until I did some research, but Apple also launched an interactive AR Quick Look Gallery as part of their ARKit 2 mini-site. You can also test Shopify’s improved shopping flow featuring ARKit and Apple Pay here.
Stephen is joined by Casey Liss and John Voorhees to discuss the 10th anniversary of the App Store, MobileMe’s reputation and rumors of a busy fall for Apple’s hardware teams.
I wasn’t able to join Stephen on Connected this week, but I thoroughly enjoyed the discussion about the App Store, iCloud, and Apple rumors for the second half of 2018 with Casey and John. You can listen here.
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