Graham Spencer

917 posts on MacStories since January 2011

Former MacStories contributor.

graham@macstories.net

Verizon Promotes The 3G iPad 2 In New Commercial

It certainly doesn’t have the flair and emotional connection of one of Apple’s iPad adverts, but Verizon has aired its own iPad 2 commercial, promoting the use of the device with their 3G network. It highlights a few specific iPad features that are made functional with Verizon’s network such as downloading a new book from iBooks at the beach and tweeting at a campsite. Consistent with other Verizon adverts, specific mention is also made towards the end of the advert of Verizon’s network coverage across the US, stating that it is “America’s largest and most reliable network”.

Salesperson: It’s faster, thinner and lighter and with the power of Verizon you can stay connected almost anywhere. Lets say you want to download a best-seller at the beach. Done. Or if you want to stay connected when your miles away from WiFi. No problem! You can even tweet when you’re nowhere near your followers… and you can post pictures too! So what do you think?

Customer: I’ll take it.

Narrator: The iPad 2, on America’s largest and most reliable network. Verizon.

Jump the break to have a watch of the Verizon iPad commercial for yourself, as well as one of Apple’s own iPad adverts, to see for yourself some of the differences. [via 9to5 Mac]

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Apple Hunting For People To Beef Up ‘New Product Security’

Following last week’s news that Apple had lost another iPhone prototype, PC Mag has discovered that Apple is now hiring for two positions that are titled “New Product Security Managers”. Curiously, the positions became available just a day after CNet reported that an iPhone 5 prototype had been lost at a San Francisco bar.

That’s probably somewhat of a coincidence, but it’s clear Apple wants to step up its efforts in safeguarding future products and its intellectual property, describing the new jobs as follows:

The candidate will be responsible for overseeing the protection of, and managing risks to, Apple’s unreleased products and related intellectual property. Position will reside in Cupertino, California and will require up to 30% travel (international and domestic).

The individual will collaborate with other security managers by contributing to, and managing execution of, strategic initiatives set forth by Director, Global Security.

That ‘Director of Global Security’ is David Rice, a former NSA vulnerability analyst and author of ‘Geekonomics’, a book that discused “the astonishing lack of consumer protection in the software market and how this impacts economic and national security”. He was hired by Apple back in January of this year, after Apple also hired Window Snyder as Apple’s senior security product manager in March of 2010.

[PC Mag via CNet]

3G iPad 2s Receive Regulatory Approval In China, First Hong Kong Apple Store Opening Soon

The Wall Street Journal is today reporting that the 3G models of the iPad 2 may eventually be launching in China after the Chinese ‘Telecommunication Equipment Certification Center’ approved the device. Although a specific launch date is not yet known and China Unicom declined to comment to the Wall Street Journal.

Based on the information contained in the Wall Street Journal report, the model (A1396), is the same as the US model that went on sale in March. Those in China have been able to purchase the WiFi models of the iPad 2 since it launched on May 6th but the 3G models were forced to go through additional regulatory approvals.

According to China’s Telecommunication Equipment Certification Center, a device by Apple with third-generation high-speed wireless data capabilities was issued the network access license needed for the company to begin official sales in China. The device, listed under model number “A1396,” is compatible with the 3G standard WCDMA, and would work with the cellular network operated by Apple’s local iPhone partner, China Unicom (Hong Kong) Ltd.

Interestingly, the 3G versions of the iPad 2 mysteriously appeared yesterday, and promptly disappeared, from the official Apple website. Penn Olson managed to take a screenshot of the page which details prices starting at 4,688 RMB for the 16 GB version, 5,488 RMB for the 32 GB version and 6,288 RMB for the 64 GB version - all of which had estimated shipping times of 2-3 weeks.

Meanwhile in Hong Kong, Apple has confirmed that they will be officially opening this quarter, with Engadget China claiming a September 24th date. The store is located in the International Finance Center’s IFC mall and is currently covered up in large, striking red banners with the slogan “The new center of Central”.

[Via MacRumors]

Report: Apple Considering USB 3.0 For Macs

According to VR-Zone Apple has been investigating third party USB 3.0 host controller chips and may be considering to add support for the latest USB standard in upcoming Macs. Many had presumed that with Thunderbolt Apple may not opt to support USB 3.0, but given that USB 3.0 chips have negligible cost (below $3) it may be seen that Apple embraces the standard as a complement to their Thunderbolt ports.

Intel has yet to add support for USB 3.0 on their chipsets and support is not expected until next Spring, which may explain why Apple is reportedly talking to other manufacturers. Compared to USB 3.0, Thunderbolt controllers are much more expensive at $10 to $15 per chip with corresponding chips on the device also required. This cost associated with Thunderbolt is an inherent limitation in the technology that could be compensated by supporting USB 3.0. As Electronista explains “USB 3.0 would, as a result, still be useful as a catch-all for faster devices that don’t need Thunderbolt in addition to the USB 2.0 devices it would inherently recognize.”

Apple may be aware of Thunderbolt’s current obstacles, the sources added. Apple is supposedly talking directly with some of its hardware partners, most likely early Thunderbolt supporters, to have them develop external drives more suited to the home or to small companies. [Electronista]

[VR-Zone via Electronista]

Apple Revamps ‘Student Jobs’ Page, Highlights Range Of Opportunities At Apple

Apple yesterday revamped their Student Jobs website that gives information about internships, retail positions and other career options at Apple that are open to current students and recent graduates. Current students have the opportunity to be an Apple Campus Representative, get an Internship or work in an Apple Retail Store. Whilst recent graduates similarly have the opportunity to work in an Apple Retail Store but could also participate in the Apple Leader Program or get a job in the Corporate section of Apple.

On the website Apple describes the Internships by saying:

At Apple, interns are an important part of the team. Whether you sign on for a summer internship or a co-op during the academic year, you’ll be working on critical projects. Better yet, you’ll be that much closer to landing a full-time job at Apple after graduation.

You might help engineer the next iPad, develop the next generation of Mac OS X, create the marketing materials for a top-secret product launch, manufacture the next new product, or travel internationally to help open a new store. We rely on interns in various corporate locations outside the United States too.

You can have a look for potential job opportunities yourself at Apple by visiting the new Student Jobs page here.

[Via The Next Web]

Apple Promotes Eddy Cue To Senior Vice President Of Internet Software And Services

Eddy Cue, who had been Apple’s iTunes chief, has today been promoted to the role of Senior Vice President of Internet Software and Services. Tim Cook revealed the promotion to Apple employees this morning, writing that “Apple is a company and culture unlike any other in the world and leaders like Eddy get that”. In his email, Cook also took time to make note of Cue’s role in the succesful launches of products and services including the Apple online store, the iTunes Store, App Store and iBookstore.

Cue now undertakes the role of overseeing all these online stores and services, including iCloud which is set to launch sometime in the next few weeks. iAds, which had previously been run by Andy Miller (who reported directly to Steve Jobs) will also now fall within Cue’s area of management. With this promotion Cue becomes a member on the Apple Executive Management team and will report directly to Tim Cook, Apple’s recently appointed CEO.

Apple has now updated the Apple Bio’s page to include Eddy Cue. Tim Cook’s email to Apple employees is included below, obtained by 9to5 Mac:

Dear team,

It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team. Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services. He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.

Apple is a company and culture unlike any other in the world and leaders like Eddy get that. Apple is in their blood. Eddy and the entire executive management team are dedicated to making the best products in the world that delight our customers and make our employees incredibly proud of what they do. Please join me in congratulating Eddy on this significant and well-deserved promotion. I have worked with Eddy for many years and look forward to working with him even closer in the future.

Tim

[Via 9to5 Mac, SplatF]

Instaview Giveaway, Unique Mac Instagram Viewer

We’re currently running a giveaway of Saver (for iPhone) and Foliozo (for iPad) - now its time for a third giveaway this week, a Mac app! We’re giving away 5 copies of Instaview, which at its core is a unique Instagram viewer for your Mac desktop. With Instaview you can create multiple ‘windows’ that each contain an Instagram stream, each window can also be customised with different frames and borders.

The streams available include everything from the Popular and your following feeds to location and tag-based streams and more. Just like the Instagram iPhone app you can comment and like images as well as follow (or unfollow) people. All in all, Instaview is a very customisable Instagram app for the Mac that also adds a nice touch of decoration to your Mac’s desktop.

Be sure to check out the full feature list of Instaview, which you can purchase from the Mac App Store for $7.99. However if you are interested in winning one of the 5 copies of Instaview that we are giving away, be sure to jump the break for all the details.

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Mac Utility Cocktail Gets Updated To Support Lion

A few days ago the popular Mac utility, Cocktail, received an update to add Lion compatibility. The new version 5 of Cocktail also adds new Automator actions, fixes bugs and sees improved documentation. If you are unfamiliar with Cocktail, it’s a utility that gives users the tools to clean, optimise and repair their Macs. There is a mix of maintenance tools, tweaks and power user options for everything from adjusting disk options to clearing various caches to customizing the look of OS X.

Jump the break for some screenshots of the new Lion version of Cocktail. You can also download a free demo of Cocktail (limited to using it 10 times) with lifetime licenses start from $19 for a single-user.

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Parallels Desktop 7 For Mac Available This Week, Updated Parallels App For iOS

Earlier today Parallels Desktop 7 for Mac was unveiled, bringing more features and substantial speed improvements to the popular desktop virtualisation software. Headline features of the new version include greater Lion support such as Full Screen Mode and Mission Control, iSight/FaceTime Camera support and those speed improvements which include up to 60% faster resuming and 45% faster 3D graphics.

Mac Developers will now be able to emulate a copy of Lion in Parallels whilst on a Lion installation as per the new Lion license agreement. Installing Windows has also been simplified with a “Windows on Demand” service offering users the ability to instantly purchase and download Windows - particularly helpful for those with new Macs that no longer include DVD drives. Walt Mossberg reviewed the new Parallels on his Late-2010 MacBook Air and said it “ran Windows quickly and smoothly, and integrated well with some of Lion’s new features”.

Windows, and Windows programs, can be displayed in Lion’s new Launchpad feature, which mimics the main screen of an iPad. They also show up and behave like Mac programs in Lion’s new Mission Control feature, which shows all the programs running on the Mac in miniature. Windows programs can also run in Lion’s new full-screen mode.

Also revealed today was that the Parallels Mobile App is receiving a substantial update so that it can completely control a users Mac rather than just the virtualised environment as had been the case prior to this update. The app, available for the iPad, iPhone and iPod Touch, is on sale at a special introductory offer of $4.99 but the update is free to existing users.

Parallels Desktop 7 for Mac is available from today for those upgrading from Parallels 5 or 6 at a cost of $49.99 whilst it will be available generally on September 6th for $79.99. There is also a Student edition available for $39.99, a ‘Switch to Mac’ edition available for $99.99 (which comes with a number of Mac video tutorials) and there are also Enterprise volume licences available.

Jump the break for some promo videos of the new Parallels products.

[Via AllThingsD]

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