Bad Piggies Update Brings New Levels, Attacking Angry Birds

By Graham Spencer

Rovio today released the second major update to its Angry Birds spin-off game, Bad Piggies. The big new addition to the 1.2 update are the 30 new ‘Flight in the Night’ levels, with some of them requiring you to “sneak past the napping Angry Birds” - making too much noise will wake the birds up who will attack to try and sabotage you.

In this massive update to IGN’s 2012 game of the year, the Bad Piggies are on the move, and they’ve managed to hang on to the eggs so far! But watch out - you need to sneak past the napping Angry Birds, and they’re sleeping with one eye open! Navigate through 30 new Flight in the Night Levels but don’t make too much noise, or you’ll wake up some seriously furious birds! Also make sure to check out the new “Road Hogs” time trials: can you beat the clock (and your friends) with your crazy contraption?

Also included are 6 ‘Road Hogs’ levels which are time trial levels, another new sandbox and six new achievements. The teaser video of the update which highlights some of the new features is embedded below.

Download Bad Piggies: iPhone, iPad, Mac, Android

A Look Back At Instagram’s Growth As It Hits 100 Million Monthly Active Users

By Graham Spencer

Instagram today announced that it has over 100 million monthly active users, an increase of 10 million since they announced in early January that they had passed 90 million monthly active users. In a lengthy blog post, Instagram co-founder Kevin Systrom shares a story from the early days of Instagram and highlights a few Instagram users that have inspired him and highlight the power of Instagram.

Images have the ability to connect people from all backgrounds, languages and cultures. They connect us to aid workers halfway across the world in Sudan, to entrepreneurs in San Francisco and even to events in our own backyards. Instagram, as a tool to inspire and connect, is only as powerful as the community it is made of. For this reason, we feel extremely lucky to have the chance to build this with all of you. So from our team to the hundred million people who call Instagram home, we say thank you. Thank you for sharing your world and inspiring us all to do the same.

Given the news I thought I would go back and create an updated version of our Instagram users graph which you can see above: it plots all of Instagram’s publically released user statistics since its release in October 2010 (click it to view a larger version). Note that the last two data points are ‘Monthly Active Users’ rather than total number of signed up Instagram users. Nonetheless, it hasn’t taken too long for the Monthly Active Users catch up and hit the 100 million users mark.

Two New iPad Ads: ‘Alive’ and ‘Together’

By Graham Spencer

Apple has just released two new adverts for the iPad and iPad mini with a strong emphasis on the apps available for the devices. The adverts are different to many past iPad and iPhone ads in that there is no real narration, with just three words said in each.

The first, titled ‘Alive’ features the words; ‘Loud’, ‘Deep’ and ‘Alive’. After each word is said, a number of apps related to the word are demonstrated. For example, after “loud”, music apps are shown, a medical app showing the ear and a fashion app are demonstrated. The second ad, ‘Together’, features the words ‘Wild’, ‘Bright’ and ‘Together’. Both ads are described on Apple’s YouTube page as “With over 300,000 apps, iPad is up for anything you are”.

Both ads are embedded below.

Apple, Adobe & Microsoft Forced To Appear Before Australian IT Pricing Inquiry

By Graham Spencer

Apple, Microsoft and Adobe have been summoned to appear before a Federal Australian Parliamantery Committee that has been investigating IT pricing in Australia. The move forces the three companies to appear on March 22nd after they had refused to do so voluntarily. Ed Husic, a driving member behind the creation of the committee and one of its members, put out a press release welcoming the move, but stating it is one “we shouldn’t have to take”.

“Adobe, Apple and Microsoft are just a few firms that have continually defied the public’s call for answers and refused to appear before the IT Pricing Inquiry.”

The IT Pricing Inquiry has been examing whether a price difference exists between Australian and international pricing of IT goods and services, and if so, why they exist, what impact they have and what actions can be taken to reduce the disadvantage of Australian consumers. Formed in May last year, the committee received 100 submissions from individuals, organisations and companies and has so far held 5 public hearings which included the appearance of Australian Recording Industry Association, the Department of Foreign Affairs and Trade, consumer group CHOICE and many others.

It should be noted that Apple, Microsoft and Adobe all made written submissions to the Committee but refused to appear before the committee to answer questions of the committee members.

The Untapped Potential Of Dual Screen AirPlay Games & Apps

By Graham Spencer

What do you know about Dual Screen AirPlay games? Chances are, you don’t know much about it and might not even know what on earth I’m talking about. It’s a feature of AirPlay - the protocol that allows iOS devices to stream audio and video to an Apple TV. More specifically, Dual Screen AirPlay is the ability for app developers to use a connected Apple TV as a secondary screen, displaying different content on the TV as to what is on the iOS device. In theory it’s an awesome feature that has significant potential. In reality there haven’t been many examples of its implementation, let alone many that did so in a unique and exciting way.

So today I look at where Dual Screen AirPlay has been used, focusing on games in particular and then look to why it hasn’t been as widely deployed. I’ll also touch upon the problems with its implementation, where it could be improved and lastly a brief discussion on its potential in video apps as well.

Measuring iPhone 5 vs. iPhone 4S availability →

Linked By Graham Spencer

Measuring iPhone 5 vs. iPhone 4S availability

Horace Dediu of Asymco today wrote and shared data on the availability of the iPhone 5 and iPhone 4S by potential buyers - measured by the subscriber counts of the carriers that sell the iPhone. It’s an important and valuable extension of an article I wrote last week, discussing the international rollout of each generation of iPhone and iPad. That analysis had a weakness in that I treated all countries as equal which isn’t necessarily true (depending on why you’re looking at the data).

Announcing availability in Mauritius is not nearly as important as announcing Madagascar. A better measure would be to track the countries’ populations being added, or, better still, the populations which subscribe to operators who have a distribution contract with Apple.

So instead, Dediu looked at which carriers held the iPhone in each country and what their approximate subscriber count was. By calculating the availability this way, you can now see the potential number of iPhone buyers, as seen in Horace’s graph here.

That’s a handy measure: the iPhone 5 was 30% more available than the iPhone 4S. The big contribution was having China and Indonesia available during the fourth quarter rather than in January 2011.

Make sure to head over to Asymco to read the full article and all of Horace’s observations, it’s an interesting read. If you didn’t catch my article last week, it’s also available to read here. Just note that if you are trying to compare Dediu’s graph with the one in my article (shown here), Dediu went with actual dates whereas I went with relative time. This is because I wanted to look at the first 110 days of every iPhone, Dediu was specifically looking at the fourth quarter availability.

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Apple Launches Back To School Promotion In Australia & New Zealand

By Graham Spencer

Apple has once again launched a ‘Back to School’ promotion ahead of the start of the new school year in Australia and New Zealand. Students who purchase a Mac will receive a AU$100 (NZ$125) gift card and students who purchase an iPad with Retina display will receive a AU$50 (NZ$65) gift card - virtually identical to the ‘Back to School’ promotion held in North America and Europe last June.

The promotion is open to any student, parent or staff member of a K-12 or higher education school with any purchase made between January 15th and April 1st. Products included in the deal include any iMac, MacBook Pro, MacBook Air or Mac Pro (including refurbished models), but the only iPad that is valid with this promotion is the iPad with Retina display - refurbished iPads, the iPad 2 and iPad mini do not qualify.

Apple has also put together a short list of great Mac and iOS apps that might appeal to students - as well as a buying guide that includes various accessories, bags and software that is targeted towards students.

Tim Cook Meets With China Mobile Chairman, Discusses “Matters Of Cooperation”

By Graham Spencer

Apple’s CEO, Tim Cook, today met with China Mobile’s Chairman, Xi Guohua, after earlier an earlier meeting this week with China’s Minister for Industry and Information Technology, Miao Wei. Today’s meeting with China Mobile is notable because the Chinese carrier is the world’s largest mobile phone operator with roughly 700 million subscribers and does not yet offer the iPhone to its customers.

China Mobile said in a statement that Tim Cook and Xi Guohua “discussed matters of cooperation” but declined to go into specifics due to a confidentiality agreement that was signed by both parties. Apple has been negotiating with China Mobile over carrying the iPhone since at least May last year, but the two have struggled to come to an agreement over the terms of revenue sharing.

Tuesday’s meeting with the Chinese Minister for Industry and Information Technology saw the two chat about innovation, China’s IT industry and the mobile industry. Yesterday, Tim Cook and Phil Schiller were spotted visiting an official Apple reseller in Beijing. Whilst today Tim Cook gave an in-depth interview to Sina Technology News where he said Apple expects China to soon become their largest market. In noting this, Cook also unsurprisingly revealed that Apple will be expanding its retail presence in China from 11 stores to more than 25 (no time frame is specified, but presumably in 2013).

[Sources: Reuters, AllThingsD, TUAW]

Could Apple Be Moving To Twice-Yearly iPhone & iPad Releases?

By Graham Spencer

Just over a month ago, Horace Dediu of Asymco penned an article entitled ‘Does S stand for Spring’ in which he hypothesised that perhaps Apple might be moving to a biannual (twice-yearly) release cycle for the iPhone and iPad. Over the past month I’ve gone back to read Dediu’s hypothesis as news articles and analyst opinions surfaced and I did some analysis of Apple myself. It’s got to the point that I really think Dediu’s hypothesis has got real potential to become reality. So I decided to take some time to present Dediu’s evidence in a slightly different way, elaborating on some of his evidence and hopefully add to the discussion. But if you haven’t read the Asymco article yet, I’d highly recommend you do so before proceeding:

‘Does S stand for Spring?’ - Asymco