This Week's Sponsor:

FastMinder

A Simple, Lightweight, and Clutter-Free Intermittent Fasting Tracking Experience


Apple: Two Million iPhone 5 Pre-Orders In First 24 Hours

With a press release, Apple announced that the iPhone 5 topped two million pre-orders in the first 24 hours. The new device has doubled the record previously set by the iPhone 4S, which set 1 million pre-orders in the first 24 hours.

Apple has been doubling pre-orders for new iPhones every year: in 2010, the iPhone 4 saw 600,000 pre-orders in the first 24 hours, the iPhone 4S saw over 1 million, and, now, the iPhone 5 is seeing over 2 million in the same timeframe.

Apple today announced pre-orders of its iPhone 5 topped two million in just 24 hours, more than double the previous record of one million held by iPhone 4S. Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October. iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

Last weekend, Apple said that it was blown away by the success of initial pre-orders, and this morning U.S. carrier AT&T confirmed the iPhone 5 has been the most successful device (in terms of pre-order numbers) to date. Pre-orders for the iPhone 5 began in the initial launch countries (US, Canada, UK, France, Germany, Australia, Japan, Hong Kong, Singapore) on Friday, September 14th, for a release set on the 21st. On September 28th, more countries will follow (Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovaki, Slovenia, Spain, Sweden, Switzerland) though it’s still unclear whether those countries will get online pre-orders as well.

(click for full size)

Furthermore, Apple is targeting 100 countries and 240 carriers by December 2012 for iPhone 5 availability.

The iPhone 5 is a major upgrade featuring a taller screen, new CPU, improved camera processing, faster performance, 4G LTE, and more. Check out our complete overview for all the details.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.