This Week's Sponsor:

FastMinder

A Simple, Lightweight, and Clutter-Free Intermittent Fasting Tracking Experience


Apple: 3 Million iPads Sold In 3 Days

With a press release, Apple just confirmed it has sold over 3 million iPads (iPad mini + iPad 4th gen) in three days. Interestingly, Apple is not separating sales figures of the iPad mini from the regular iPad; in the press release, Apple simply says it is a new record doubling the previous milestone of 1.5 million weekend sales of the iPad 3 in March.

Apple today announced it has sold three million iPads in just three days since the launch of its new iPad mini and fourth generation iPad—double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. The Wi-Fi + Cellular versions of both iPad mini and fourth generation iPad will ship in a few weeks in the US and in many more countries later this year.

Apple notes how “demand for iPad mini exceeded the initial supply”, confirming that some pre-orders (which began on October 26) will be shipped “later this month”. Tim Cook was quoted in the press release:

Customers around the world love the new iPad mini and fourth generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.

To put these numbers in a better context, here’s how iPad sales evolved over time since the release of the original model in 2010:

And here’s a visualization of the iPad’s growth every quarter since launch, based on Apple’s Q4 numbers (which don’t include sales for the new models).

In today’s case, however, the comparison is different as Apple is accounting for two models (iPad mini and iPad 4th gen) in a somewhat clear intention to report iPad sales as a single category without specifying models – similarly to how they do for iPod sales or iPhone sales without differentiating between device models. It’s also worth remembering how the new iPads’ rollout has been one of the largest ones for Apple to date: the iPad mini went on sale on November 2 in 34 countries, whereas the 3rd generation iPad launched in 10 initial countries, and then rolled out to 25 more a week later; both WiFi and WiFi + Cellular versions of the 3rd generation iPad were available at launch.

The iPad mini launched to positive reviews, but saw fewer and shorter lines around the world with online pre-orders quickly sold out for every model.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.