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Posts tagged with "threads"

Tom Coates on Integrating Threads with the Fediverse→

Just before the holidays, Meta held a meeting at its San Francisco offices with members from the fediverse community about its plans to use ActivityPub to integrate Threads with Mastodon. Last week, Tom Coates wrote a detailed post about everything covered during the meeting from Meta’s roadmap for Threads to Meta’s motivations, content moderation, and Threads’ algorithm, which is lengthy but well worth reading in its entirety.

Coates described Threads’ roadmap as follows:

  • December 2023 – A user will be able to opt in via the Threads app to have their posts visible to Mastodon clients. People would be able to reply and like those posts using their Mastodon clients, but those replies and likes would not be visible within the Threads application. Threads users would not be able to follow or see posts published across Mastodon servers, or reply to them or like then.

  • Early 2024 (Part One) – the Like counts on the Threads app would combine likes from Mastodon and Threads users

  • Early 2024 (Part Two) – replies posted on Mastodon servers would be visible in the Threads application

  • Late 2024 – A “mixed” Fediverse and Threads experience where you will be able to follow Mastodon users within Threads, and reply to them and like them

  • TBD – Full blended interoperability between Threads and Mastodon

The schedule struck Coates as both optimistic given the complexities involved and likely to be controversial because the early stages are lopsided in favor of integrating Threads into Mastodon and not the other way around. As Coates explains, there are technical, legal, and regulatory reasons for that, but that won’t make it any less contentious.

Scale is quite literally another huge problem for Meta that could easily lead to unintended consequences that cause problems for Mastodon users no matter what Meta’s intentions are. As Coates explains:

The community that Threads is planning to participate in is that of Mastodon servers federating with one another via Activity Pub. The estimates of this community are that there are about 9,500 separate mastodon instances participating in this ecology, with roughly 1.5 million Monthly Active Users (MAUs). This is a fairly substantial number but of course it pales in comparison to Meta more generally, which has closer to three billion active users. Or to put it another way, Mastodon users represent about 1/2000th of the number of people using Facebook/Instagram/Threads/WhatsApp etc. worldwide.

Threads itself has only been around for a few months now and it still towers over the rest of the Mastodon community in terms of users. It’s based on the Instagram user base, and Instagram users can opt in to use Threads with a single tap. Because of that—as of a recent earnings report—Meta can currently claim around 160 million total users and about 100 million MAUs for Threads alone. So, again, maybe we shouldn’t be thinking about Threads ‘integrating’ with the fediverse and instead think about Threads attempting to engage with the Fediverse without entirely crushing it in the process.

The entire post is worth reading because it explores interesting ways to deal with distributed content moderation, identity, public education about federation, and all the other large-scale problems that Threads will bring with it into the fediverse by virtue of its size and commercial goals as an ad-funded company. None of these issues will be easy to solve, and the meeting happened before an upturn in objectionable content served by the Threads algorithm to many users. However, I’m still encouraged by Coates’ overall reaction to the meeting and the teams at Meta who are working on integrating Threads with the Fediverse:

But I can report that in my opinion the teams building it and the integration seem to be decent people, trying to build something they’re excited by, wanting to be part of something new and truly federated, and wanting to be respectful and careful about how they do it. And whether or not you think their arrival in the space is a good thing, that apparent good faith and care has mitigated at least some of my concerns.

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The MacStories Team Is on Threads (Again)

With Threads’ launch in Europe today, we thought it would be a good time to reintroduce readers to the MacStories Threads account as well as those of the MacStories team.

It’s been quite a year for social media. Almost exactly one year ago today, we announced that MacStories had established its own dedicated Mastodon server for MacStories, AppStories, and Club MacStories. That move has been successful beyond our wildest imaginations. MacStories’ core audience is on Mastodon, which has made it the perfect place to interact with readers and listeners.

However, not everyone is on Mastodon. That’s why we created MacStories Instagram and Threads accounts earlier this year. Federico and I have been on Instagram for years and joined Threads immediately, although it wasn’t long before Meta prevented Federico and other users in the EU from accessing Threads.

Today, Meta has reopened Threads to Europe, which means Federico, Silvia, and Niléane are back on the service along with Alex, Jonathan, and me. So, today, we thought we’d reintroduce the MacStories Threads account to everyone and link the team’s Threads accounts below to make it easy to follow whomever you’d like.

You can expect to hear about the latest stories published by the team on MacStories.net, what’s going on with Club MacStories, and updates on AppStories, MacStories Unwind, and upcoming new projects if you follow MacStories. To follow individual team members, you can use the links below:

We know that Threads isn’t for everyone, and the same is true of Mastodon, which is why we’re on both. So, wherever you’re hanging out these days, feel free to say hello. We love hearing from the MacStories community and are excited to have the full team together on Threads again.

On the Value of Threads’ Social Graph→

Jason Tate, in his always-excellent Liner Notes newsletter1, has written about the practical value of Threads’ built-in social graph and how it differs from signing up for Mastodon or Bluesky:

This is a key (and likely killer) feature for onboarding someone into Threads. Like TikTok, you don’t have to do anything else after signing up to start seeing stuff. Is all of that going to be relevant to you? Probably not. But it removes the problem of most social media platforms: a user signing up and then going, “Ok, now what?” Building on top of the Instagram social graph removes a huge barrier and gives Threads a bootstrapping head start. It’s “valuable” to any Instagram user almost immediately. The app itself is fine. It’s not what I would prefer in an app for this kind of thing (Ivory is). But it’s fine. In my playing around with it over the past few days, I have two main thoughts, the first is on what works, and the second is on what needs to change. Let’s start with what works. The people are here. Joining Mastodon and joining BlueSky, I can find maybe 5% of the people I’m looking for. On Mastodon, it’s a lot of my tech and nerd friends. On BlueSky, it’s a few joke accounts. On Threads, I’d venture almost 90% of the people I’m looking for are there. Music people and bands that never joined Mastodon are there, and they’re posting. Many of the baseball and basketball accounts I follow are there, and they’re posting during games. This is a huge use case for me in a real-time app like this. Social media, and communities, are all about who is on the platform. The value a user gets is directly tied to the people who are there posting on it. I can love Mastodon as much as I want, but if I cannot extract the value I’m looking for from it daily, I’ll use it less. And that’s why I want Threads to succeed if they follow through on their promise to federate with the Fediverse.

That’s precisely the issue with Mastodon for me. I love Mastodon, and I’ve built an amazing audience of tech enthusiasts and MacStories readers there, but the non-tech people I want to follow online just aren’t there. I’ve been on Mastodon for several months now, and so many communities I used to follow on Twitter never signed up; meanwhile, I noticed folks from music Twitter, VGC Twitter, and videogames Twitter show up on Threads within days. And they’re posting.

So far, the value of Threads2 is that it fills a hole left by Twitter that Mastodon, for a variety of reasons, never filled. I don’t know if it’ll ultimately succeed without Meta ruining it in the long run, but anything to move communities away from Elon works for me right now.

  1. If you love music and don’t subscribe to Chorus.fm, you’re missing out. I read Jason’s site religiously every week (and have been for decades, since it was AbsolutePunk). ↩︎
  2. You can find me as @viticci there. We’re working on bringing out company accounts to Threads too. ↩︎
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Users Join Threads in Droves

Last night, by the time I called it quits and went to bed Threads, Meta’s new social network, had hit 2 million users in 2 hours. As I write this, Meta’s Adam Mosseri says the count has now surpassed 10 million in 7 hours, which exceeds Mastodon’s user base.

Currently, Threads is a pretty barebones 1.0 experience that was undoubtedly released this week to capitalize on Twitter’s latest troubles. The app is also buggy. I’ve seen posts fail to load, glitchy interactions, and other bugs, but despite the load, the new service has held up under the influx of users, which is impressive, although not entirely surprising given Meta’s scale.

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Threader, a Shortcut to Open Threads Profiles from Mastodon and Twitter Directly in the Threads App

Running Threader via Back Tap on Twitter and Mastodon.

Running Threader via Back Tap on Twitter and Mastodon.

Instagram just rolled out Threads, the company’s new text-based social network that’s been advertised over the past few weeks as an alternative to Twitter. I’m trying out Threads (you can find my account at threads.net/@viticci) and in the process of setting up the list of people I want to follow, I immediately run into an annoying issue that I fixed with a shortcut.

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