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Posts tagged with "September 2025 Event"

Apple’s September 2025 Event: All the New Accessories

Source: Apple.

Source: Apple.

As part of today’s event, Apple unveiled a number of new accessories to complement the new iPhone Air, iPhone 17, and iPhone 17 Pro models, including a family of revamped cases and charging accessories.

Here’s a roundup of all the new accessories we were able to spot on the Apple Store today following the event.

TechWoven Case

Two years after Apple first unveiled — then partially discontinued — its FineWoven accessories, the company has completely revamped its line of iPhone cases with a new material named TechWoven.

According to Apple, not unlike FineWoven, the TechWoven case is made from a woven fabric composed of multiple colored yarns. It is coated with TPU and features aluminum buttons on each side. Just like all of Apple’s cases released today, the TechWoven case comes with built-in magnets for compatibility with MagSafe accessories and charging solutions, as well as an integrated Camera Control passthrough button.

The TechWoven case is available today for $59 in five colors: Blue, Purple, Sienna, Green, and Black.

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Apple Announces Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE, and New Health Features

Source: Apple.

Source: Apple.

While most of the focus going into today’s event was on the heavily boosted iPhone lineup, predictions were cool for new Apple Watches. When the new lineup was unveiled, the upgrades were mostly spec bumps for the Series 11, while the Apple Watch Ultra finally got a proper update, and the SE got a notable bump. Apple also announced a potentially groundbreaking new health tracking feature. Let’s take a look.

Apple Watch Series 11

Yes, the Series 11 looks identical to the Series 10. Source: Apple.

Yes, the Series 11 looks identical to the Series 10. Source: Apple.

The updates to the flagship Apple Watch are simple but noticeable quality-of-life improvements. First, there’s battery life, which jumps from 18 hours on a single charge to a whopping 24 hours. Additionally, Low Power Mode adds an extra 2 hours over the Series 10 to reach 38 hours of battery life. Then, while the fast-charging capability remains at 0–80% in 30 minutes, you can now add 8 hours of charge in just 15 minutes.

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Apple Announces iPhone 17, 17 Pro, and 17 Pro Max

Earlier today, Apple revealed the iPhone 17, 17 Pro, and 17 Pro Max. There are a lot of details to dig into, so let’s dive in.

iPhone 17

Source: Apple.

Source: Apple.

The new iPhone 17 is both colorful and a significant upgrade. There are a total of five colors – Lavender, Mist Blue, Black, White, and Sage – all of which look great.

As for the upgrades to the hardware, the most significant to my mind is that the iPhone 17 is finally getting ProMotion and a 6.3-inch Always-On display that can refresh adaptively between 1 and 120 Hz. The front screen is protected by Ceramic Shield 2, which Apple says is three times more scratch-resistant than before, has a peak brightness of 3000 nits, and includes an improved seven-layer anti-reflective coating. From the specs, it appears that this is the same screen found in the iPhone Air, only slightly smaller.

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Apple Introduces AirPods Pro 3

Source: Apple.

Source: Apple.

During today’s Awe Dropping event, Apple announced AirPods Pro 3, the next generation of the company’s high-end wireless earbuds. Coming three years after the debut of their predecessors, AirPods Pro 3 feature a rethought design, increased battery life, improved Active Noise Cancellation, and a heart rate sensor, alongside several new software features.

Apple says they have re-engineered the shape of AirPods Pro to make them a better fit for more users. The buds themselves are smaller with a more center-aligned ear tip to improve stability. They now boast IP57 dust, sweat, and water resistance to better hold up to weather and workouts, and the tips now come in a new XXS size. They continue to support the same pressing and swiping gestures for playback control, as well as the new camera remote capabilities coming to AirPods this fall.

While AirPods Pro 3 feature a smaller form factor, their case has increased slightly in size over the previous generation, growing a bit taller and wider. The case offers up to 24 hours of battery life, with the buds capable of playing audio for up to eight hours on a single charge with ANC enabled and up to ten hours with Transparency mode enabled. The case also includes the updated U2 chip for improved Precision Finding in Find My.

Transparency mode is more personalized to make voices sound more natural. Meanwhile, ANC is vastly improved, with Apple saying AirPods Pro 3 are capable of cancelling twice as much noise as the previous generation and four times as much as the original AirPods Pro, thanks to a combination of ultra low-noise microphones, advanced computational audio, and a new foam infusion in the ear tips. In terms of sound quality, the buds incorporate a new multiport acoustic architecture for better airflow, bass response, and clarity, as well as a wider soundstage.

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Apple’s September 2025 Event: Replay Today’s Keynote

If you didn’t follow the livestream of today’s Apple event, you can replay it on Apple’s Events site or YouTube.

The keynote video can be streamed here and on the Apple TV using the TV app. A high-quality version will also be available through Apple Podcasts as a video and audio podcast. An American Sign Language version of the event keynote is available on the Apple Events page too.

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Apple Takes the Wraps Off iPhone Air

Source: Apple.

Source: Apple.

As expected, Apple revealed the iPhone Air today. The stats are impressive: the Air is just 5.6 mm thick and weighs 165 grams, with a 6.5-inch ProMotion screen and the A19 Pro chip.

The back of the device is protected with Ceramic Shield, while the front uses the new Ceramic Shield 2, which Apple says is three times more scratch-resistant. In addition to the A19 Pro chip, the internals of the Air include a new Apple-designed N1 chip that controls Wi-Fi, Bluetooth, and Thread connectivity. Apple says the N1 will improve features like Personal Hotspot and AirDrop. The phone features Apple’s new C1X 5G modem, too.

Apple says the A19 Pro’s 6-core CPU improves both the performance and efficiency of the chip. It also includes a 5-core GPU with each core sporting a Neural Accelerator for a claimed 3× boost in performance.

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Apple’s September 2025 Event: All the Small Things (Bento Box Version)

Several things are ubiquitous with Apple Events. Tim Cook’s “Good Morning!”, Craig Federighi being, well, Craig Federighi, and the keynote bento boxes. Offering up a summary to each keynote section, these bento box slides provide a great way to recap a new product.

So, after today’s bumper announcements, let’s take a look at today’s bento box slides.

iPhone 17

iPhone Air

iPhone 17 Pro

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Apple Announces September 9 Awe Dropping Event

Today, Apple announced that it will host an event entitled “Awe Dropping” on September 9, 2025, at 10:00 AM Pacific Time. The company is expected to announce the iPhone 17 line, including the new iPhone 17 Air, alongside new Apple Watches and potentially AirPods Pro.

The event will be streamed live globally on Apple’s Events page as well as on YouTube and in the Apple TV app. Some members of the media were invited to watch the event in person at the Steve Jobs Theater at Apple Park.

The MacStories team will be covering all the details of the event, so stay tuned and get ready for September 9.