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Posts tagged with "italy"

New Apple Stores In Italy And Australia Opening This Saturday

Apple will this Saturday hold two Apple Store grand openings on opposite ends of the world with one opening in Italy and the other in Australia. The new Australian Apple Store is located in Cheltenham Victoria within the Westfield Southland shopping centre. Dubbed the Southland Apple Store, it will become the twelfth Apple Store within Australia and third within the state of Victoria.

Over in Italy Apple will be opening a new store in Florence located within the I Gigli suburban shopping center — as we reported earlier this year it is on the ground floor of the shopping center and faces a large circular courtyard. The I Gigli Apple Store will be opening at 9:00am this Saturday, August 13th whilst the Southland store in Australia opens at 10:00am this Saturday after the local media have a period for photo opportunities.

It was noted last month that Apple was expecting to open 30 new Apple Stores by September 30th, after these two store openings this Saturday Apple has 26 left with less than two months to accomplish that goal.

[Via Delimiter, ifoAppleStore]

New Apple Stores Set To Open In Florence and Madrid

The trusted source on new Apple Store openings, ifoAppleStore, is today reporting on two new Apple stores in Spain and Italy that are currently undergoing construction. The new Italy store is expected to be opened in the I Gigli suburban shopping center in Florence, located on the ground floor and facing a large circular courtyard. Based on documents that were posted on the traditional black barricade, the stores construction will be completed in August, suggesting an early September opening.

The third Apple store in Spain, is set to be a spectacle, occupying all seven levels of the historic building at #1 Puerta del Sol in Madrid, overlooking the large city plaza (pictured above). The historic 1863 building is currently being restored and renovated. The retail store is then expected to operate on at least two levels and the basement. As for the other levels, ifoAppleStore speculates that they may be used as administrative offices for Apple, meeting rooms or training space. Madrid’s mayor revealed the plans last week when he confirmed to reporters that Apple was leasing the entire building. The building, which has an iconic “Tio Pepe” electronic sign will be returned to the building after renovations are complete. The store will most likely open early next year, with significant construction work still to be completed.

Apple I Comes Back To Life In Italy

Remember the Apple I that was auctioned off at Christie’s in London last year, and was sold for roughly $220,000? It turns out, the machine was bought by Italian entrepreneur Marco Boglione, a long-time Apple user and fan who spent €150,000 to buy the #82 copy of the original Apple I – a computer that back in the 1970’s was sold by Steve Jobs and Steve Wozniak in Jobs’ garage at $666.66, and was the first machine to come with 8K of RAM. The item sold at Christie’s to Boglione included the original motherboard, manual and a letter from Steve Jobs, but no screen or keyboard.

The computer was rebooted for the first time in years today at the Politecnico di Torino university in front of a large crowd and Boglione himself. Italian website Macity, which was there to cover the event, reports [Google Translation] after an initial technical issue that was fixed in a couple of minutes the Apple I was able to start up, display its usual list of random characters upon booting (while connected to an external display and keyboard this time), the typical blinking cursor and then, after running a simple BASIC program, a sort of “Hello World” message appropriately changed to “Hello Polito” in honor of the school that hosted the event.

Boglione and other attendees went on to stress the importance of the Apple I, and the revolution in the computing space Jobs and Wozniak started 35 years ago in a garage in California. Apple has become the tech giant we all know today, but the very first computer produced by the “visionary and the engineer” is still here to remind us how great ideas and technology survive through time.

Check out a video of the booting process and a photo of the motherboard below. Read more

Apple Confirms: iPad 2 in 25 More Countries This Friday, Launching at 5 PM

Apple just posted a press release confirming that the iPad 2 will launch in 25 more countries this Friday, thus denying the rumors of a delay we heard in these past days. The iPad 2 will be available at Apple retail stores and authorized resellers at 5 PM, with online orders starting at 1 AM. The device will be released in Hong Kong, Korea, Singapore and “other countries” in April.

Apple® today announced that iPad® 2, the second-generation of its third post-PC device, will go on sale in 25 additional countries this Friday, March 25. iPad 2 will be available at Apple retail stores and select Apple Authorized Resellers at 5 p.m. local time, and online through the Apple Store® ( beginning at 1 a.m. Apple today also announced that all models of iPad 2 will be available in Hong Kong, Korea, Singapore and additional countries in April.

This is the Italian pricing (and hopefully the same of other countries with Euro currency): €479,00 for the WiFi 16 GB model, €579,00 for the WiFi 32 GB model and €679,00 for WiFi 64 GB. The WiFi + 3G models will be available for €599,00, €699,00 and €799,00.

UK pricing: £399.00 for the 16GB model, £479.00 for the 32GB model, £559.00 for the 64GB model. Wi-Fi + 3G  models will be available for £499.00, £579.00 and £659.00.

Australian pricing: iPad 2 WiFi: 16GB - $579;  32GB - $689;    64GB - $799;  iPad 2 WiFi + 3G: 16GB - $729;   32GB - $839;    64GB - $949.

Overall, it seems like the iPad 2 is cheaper than the iPad 1 across Europe and Australia, a clever move considering Apple priced the iPad 2 just as the iPad 1 in the United States. Press release below.

Read more

Apple Confirms: Two New Italian Stores to Open Soon, One in Sicily

A new job listing appeared on Apple’s website and spotted by Italian website Macity [Google Translation] confirms the rumors we’ve been hearing about a Store opening soon in southern Italy, most specifically in Sicily. The lack of Apple retail stores in southern Italy has been controversial for years, with the company clearly focusing on opening Stores from the region Lazio (where Rome is located) and above.

According to local newspapers and the usual speculation, the new Store is set to open by the end of summer 2011. The exact location is still unclear, although people familiar with the matter claim the store will open in the city of Catania. With another job listing, Apple also confirmed another store will open soon in Bologna.

It’s good to see Apple opening stores in Italy that aren’t in Rome or Milan. Now, where’s my Viterbo Apple Store? (probably will never happen)

iPhones and iPads Take Over The Italian Parliament

In spite of the major conflicts and debates going on right now in the Italian Parliament, it seems like every member agrees on one thing: getting an Apple device for Christmas. As noted by iSpazio, members and senators from PD, PDL (Italian Prime Minister Berlusconi’s party) and FLI are all getting iPads from Santa.

It is unknown whether the devices will be gifted as a “bonus” for personal use or will be deployed for work purposes in the Parliament. We read about the iPad being used by congressmen at the U.S. House of Representatives before, and at the White House, too. I wouldn’t be surprised to see the Italian Parliament coming up with its own apps to check on daily appointements, logs and activities.

As iSpazio also notes, members of FLI will be able to choose from iPads and iPhones. Not bad!  Why not giving away some Macs as well at this point? I think members would enjoy an awesome app like Screens.

Jackass Of The Week:

Jackass Of The Week:

Italian news agency “Ansa” fails at reporting a complaint from the “Osservatorio Antiplagio” against an iPhone app called “What Country” (link) which associates “mafia” to Italy. In a brief paragraph, Ansa doesn’t provide details about the OA complaint and instead states that Apple itself released the app “for iphone, ipod and ipad”. Google translation here.

This is journalism. [via Mauro Marchesi]