Clean up your inbox today and keep it that way forever

Posts tagged with "Eddy Cue"

Fast Company’s Complete Interview with Eddy Cue and Craig Federighi

Fast Company published an article on Monday about Apple’s approach to product design. Today, it posted the full text of its interview with Eddy Cue and Craig Federighi that was the basis for much of the article. I enjoyed Rick Tetzeli’s piece, but there’s nothing better than reading the quotes that were pulled for the article in the context of the whole interview.

Tetzeli’s conversation with Cue and Federighi is filled with additional details about how Apple approached the development of Apple Maps after its rocky launch in 2012. Tidbits like this from Cue on how app usage helps Apple improve Maps:

Let me give you a good example: a golf course. How do we know when a new golf course opens up? We’re not exactly driving around looking for golf courses. But we know it’s there, because there are all these golf apps that get used at a golf course. If we see that all these golf apps are being used at a particular location, and we don’t show that as a golf course, we probably have a problem.

Federighi, who didn’t have many quotes in Tetzeli’s article, had this to say about how Apple approaches new features and products:

We think in terms of experiences. We all use these devices every day, and we think about what we’d like them to do for us. Those aspirational experiences lead us down all sorts of roads technologically, to all kinds of problems that we need to solve. So we think, “Oh, we’d like your Watch to unlock your Mac,” because we need to unlock our Macs every day. It doesn’t start with, “Hey, we’ve been doing development in wireless and they want something to use their technology for.”

Finally, Federighi confirmed what I have always felt has had a profound effect on the way Apple has been run since the late 90s:

I think it’s significant that upper management has lived through periods of austerity [1999 to 2001] and appreciates that this hasn’t been a straight ride up. People who look at Apple’s success and think we look at it as “okay, great, we’re done” don’t appreciate what’s really going on here.

That’s just a small sample of the sort of detail contained in the over 4500 word interview with Cue and Federighi, which I highly recommend reading in its entirety.


Apple Doesn’t Have Accurate Apple News Reader Statistics

The Wall Street Journal reports that Apple has mistakenly been underestimating the number of readers using Apple News and providing those inaccurate numbers to publishers:

Eddy Cue, Apple’s senior vice president of Internet Software and Services, said the company missed the error as it focused on other aspects of the product. The company didn’t explain how the problem occurred or say exactly when it might be rectified.

“We’re in the process of fixing that now, but our numbers are lower than reality,” he said. “We don’t know what the right number is,” but he added that it was better to undercount than overcount traffic.

A curious admission from Apple, particularly given that the issue has not been fixed yet. No details are given about the scale of the miscalculation, so it’s unclear as to whether this will result in a minor adjustment or significant adjustment in reader statistics.

Executives from Apple, including Mr. Cue, met with publishers late last year to discuss the product and address concerns. Mr. Cue said Apple will continue to spend a lot of time getting feedback from publishers.

Two months ago there were a few reports, including this one from Digiday, which noted that publishers were “underwhelmed” and “dissapointed” by Apple News, and the reader numbers.


Apple Raises iTunes Match and Apple Music Library Matching Limits to 100,000 Tracks

MacRumors reported over the weekend that Apple Music and iTunes Match libraries can now manage libraries with up to 100,000 tracks:

Over the past couple of days, MacRumors has received several reports from users who have been able to upload music libraries of greater than 25,000 tracks to iTunes Match or Apple Music’s similar scan-and-match feature, and Macworld’s iTunes expert Kirk McElhearn has also noted a number of reports on his personal blog.

Update 12:08 PM, December 6: Eddy Cue has confirmed to MacRumors that Apple has indeed “started rolling out support for 100k libraries.”

It has taken some time, and longer than expected, but those of you with iTunes Match or Apple Music and large music libraries can now upload up to 100,000 tracks to the services, up from the previous limit of 25,000. Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, first mentioned on Twitter in late June that Apple was working to “get to 100k [tracks] for iOS 9”. Apple missed that deadline, but Cue subsequently told MacRumors that Apple was working on it and that he expected it would be released “before the end of the year” - and indeed it now has.